5 Things Your Tourism Business Should Do During The Covid-19 Pandemic

5 Things Your Tourism Business Should Do During The Covid-19 Pandemic

5 Things Your Tourism Business Should Do During COVID-19 Pandemic

The COVID-19  pandemic has affected the tourism and travel industry greatly and swiftly.

In a matter of months, tourism businesses have seen last-minute cancellations, travel bans, quarantines and more across the globe. While these are trying times, at AAMP Agency we want to help businesses like yours to the best of our abilities. During this lull in the tourism industry, we suggest taking this time to re-evaluate your marketing tactics and digital presence. To help your business succeed, we’ve gathered our top 5 things your tourism business should do during COVID-19.

1. Fix Your Website

Does your website not have an online booking feature? Does it rank poorly on search engines? Does it have broken images and links? With the lull in activity that the tourism industry is experiencing, now is the time to fix your website. Having a well-designed and functioning website will help capture viewers’ attention and convert them into bookers. So how do you accomplish this? First, find yourself a top-notch developer with an extensive portfolio. Next, keep the following in mind as you build your new website:

• Does it have a personality?

What makes your tour or destination different from all of the others? On your website, give insight into what makes you different! Aim to create excitement about your business, and don’t rely on the name of your tour to entice customers. Include descriptions with intriguing text and information!

• Does it have a beautiful design & consistent theme?

While we suggest keeping it simple enough for easy reading, always add videos, graphics, or images to help spice up your website and make your business stand out. Also, ensure that your theme and branding always stay consistent! Consistency is key in all of your marketing efforts, from branding to social media, and yes – to your website.

• Is your message about what your business offers clearly stated?

The moment a potential customer visits your website, they should be able to understand what your business is and what it offers right from the start. Web visitors back out of a site very quickly, so if they have to search for information, your chances of losing them as a customer increase exponentially.

• Does your site load quickly?

You should be reviewing out how fast your website loads, and on different devices! If it’s taking too long to load, if buttons or images appear out of alignment, etc., it will make it difficult for a visitor to learn more about your business.

• Is your website responsive?

A responsive site means that the website can shrink or expand to the size of the screen it is being viewed on. An estimate of 48% of travelers make their bookings online according to Geo Marketing, so your site must be responsive to ensure it is user-friendly.

• Does it function the way your business needs it to? (Online booking feature etc.)

While your website may look beautiful, does it function well? Do all buttons, links, and pages work properly? Are there clear calls to action? Do you have an online booking option implemented with software such as PeekPro or Fareharbor? If your website doesn’t function properly because you prioritized design over function, your visitors will notice and take their business elsewhere.

2. Implement Tracking

 

Start Tracking Website Traffic

Use a program to track your website and even your competitors, and see where traffic is coming from. Having this information will ensure that you are creating effective targeted ads and that your message is being sent to the right audience.

Track Keywords

By gathering information on ranking keywords, you can utilize that information for your search engine optimization (SEO) tactics.

Track Phone Calls

By implementing call tracking, your business can track ROI, understand customer habits, and get a better understanding of your customer demographics. Check out this blog to learn more.

3. Search Engine Optimization (SEO)

Search Engine Optimization (aka SEO) means that a top search engine (Google or Bing) analyzes your website to determine if itʼs authentic, user-friendly, and meets their standards. From there, the search engine gives your website a ranking, which affects where your website shows up when a potential customer searches a relatable term. To help ensure that your website ranks well, you need to do a few things. • Have a functioning & credible website • Include a few high-ranking keywords in your site copy • Ensure that all images have titles & alt-tags • Ensure each page of your website has a unique title & meta-description • Build backlinks for your website by having it linked to other credible sites such as popular blogs, local directories, etc.

4. Re-Targeting

Start Tracking Website Traffic Re-targeting is a digital marketing strategy that helps convert online window shoppers into actual buyers. The first time a potential customer visits your website, there is only an 8% chance that they will book or purchase something. By implementing a re-targeting strategy, you can potentially reach the other 92% and convert sales. To start re-targeting ads you must do the following:

• Set up a Pixel

A pixel is a snippet of code implemented on your website to gather information on the site visitor. It gathers information such as what product they’re interested in.

• Create Awesome Ads

The next step is to create eye-catching ads, and don’t forget the call to action (CTA)!

• Launch The Campaigns

Now that you’ve got the ads created and the Pixel implemented, now is when you launch your marketing campaigns. You’ll need to choose the right platform, a budget that suits your business, and ensure that your ads are targeted to the right audience to be effective.

• Drive Traffic To Your Site

The last step is to continue driving traffic to your website. You can do this with social media and Google Ad campaigns, organic social media posts, blogs, directories, and more.

5. Reach Your Audience

During these challenging times, continue to build your brand awareness with consistent posting across social media platforms. To keep your business at the front of potential customers’ minds, try to create engaging and relevant posts. Also by using social media as a marketing strategy, businesses can identify and reach their ideal audience. Your social media strategy during this time should include: • Consistent & relevant posting • Consistent branding across all social media platforms • Properly targeting your ads by…

Location It allows you to target people based on where they are. Since most are not traveling during this time, try attracting locals to your business.

By interest Interest targeting helps target potential customers based on what they like or what they want.

Connection When creating target ads on Facebook, you can choose to target audiences based on whether they are or are not following your page. This can help reach new people or building brand awareness with people who are already familiar with your business.

Demographic Demographic targeting lets you select your ad audience based on age, gender, education level and more. You can utilize this tool to be more specific in your targeting efforts.

Behavior Behavioral targeting will allow you to reach people who have taken a specific action in the past such as purchasing certain products or using certain devices.

In Conclusion

COVID-19 is expected to cause the travel industry to lose $10 billion, and cities, states, and countries across the globe are implementing quarantine & lockdowns. There is no doubt that those in the tourism industry will be facing a challenge, but at AAMP Agency it is our mission to help your business navigate through these stressful times. During this lull in the tourism industry, we strongly urge you to take the time to reflect on your businesses marketing tactics and digital presence. Start fixing what is broken now so that when the industry recovers, your business can be successful and grow.

For website builds, graphics, ads, and all of your digital marketing needs, AAMP Agency is here to help. Contact us today to get started.

Change Your Marketing Strategy: Tips For Attracting Locals

Change Your Marketing Strategy: Tips For Attracting Locals

Due to the COVID-19 pandemic, we have seen devastating effects on the tourism industry. From travel bans to phased re-openings of states & countries, there is no doubt that the tourism and travel industry has been taking a major hit. However, as we start to see destinations and business slowly and cautiously re-open, we can see the light at the end of the tunnel. It might be a while before the travel industry is fully-recovered and booming again, so one thing that tourism businesses, attractions, and destinations can do to help supplement any revenue loss is to start attracting locals and creating services or tours that cater to their wants and needs. How do you change your marketing strategy? Keep reading for our brief tips on how to change your marketing strategy to attract locals.

1) Re-Adjust Your Message

Take the time to understand your market, and where their concerns are. There is a growing concern and anxiety over the virus. Customers appreciate transparency, so change your tone to be more empathetic of the situation. Ensure that your message discusses what your business is doing to do its best to keep your customers safe and healthy.

2) Local Promotions

Local promotions and discounts are a tried-and-true method of bringing in local customers, as well as encouraging them to share your business with their friends, families, and colleagues.

3) Market As A Staycation

Customers are wary of traveling out of the county, much less out of state! Begin to market your business as a staycation or a nice little getaway to help your community de-stress and take a break from worrying about the pandemic.

4) Change Your Targeting

It may take creating a few new ads, but well worth it. Ensure that your digital marketing ads are set to target your local areas and the right audience for your message. Another note, “local area” doesn’t just mean the city you are located in, it could even go as far as targeting your entire state or small country. It is dependent on your ad budget and objective. If you are not running ads, we highly suggest you start right now and we’re here to help.

5) Partner With Other Businesses

Your tourism business or activity is not alone! Consider coming together to create a campaign that will help address the anxiety in your community, and to help encourage local tourism.

6) Keywords & Locations

Everything you post or put on your website, you should include your location and keywords that rank best for your business. This will help your business in the world of SEO, and help your business be discovered by those searching for something fun to do in your area. Creating and implementing a great SEO strategy can be daunting and intimidating, so if you have any questions about determining your keywords and how to leverage them, contact us at AAMP Agency.


As you can see, local digital marketing isn’t just about one thing or one way, it’s a combination of utilizing different tools, providing relatable content, and implementing different marketing tactics. At AAMP Agency, we can continue down this rabbit hole all day and dive further into digital marketing for your tourism business, but we know you’ve got better things to do! So, for questions or comments, contact the adventure & activity marketing pros today!

How To Market Your Tourism Business After Covid-19

How To Market Your Tourism Business After Covid-19

This illustration, created at the Centers for Disease Control and Prevention (CDC), reveals ultrastructural morphology exhibited by coronaviruses. Note the spikes that adorn the outer surface of the virus, which impart the look of a corona surrounding the virion, when viewed electron microscopically. A novel coronavirus, named Severe Acute Respiratory Syndrome coronavirus 2 (SARS-CoV-2), was identified as the cause of an outbreak of respiratory illness first detected in Wuhan, China in 2019. The illness caused by this virus has been named coronavirus disease 2019 (COVID-19).
Photographer: CDC | Source: Unsplash

The COVID-19 pandemic has proven to be a challenge for businesses across the globe. While it may feel like everything has slowed down, that doesn't mean that your tourism business, attraction, or destination has to stop building brand awareness and marketing. Eventually, we will all recover and resume operating normally. At AAMP Agency, we're the activity & marketing pros, and we want to help your business continue to grow during this time as well as prepare for when COVID-19 restrictions are lifted in your area. Keep reading to find out how to market your tourism business after the COVID-19 pandemic.

1. Don't Stop Your Marketing Campaigns

When tourism businesses across the globe are halting or changing operations to slow the spread of the COVID-19 virus, it may seem like a quick way to save your business money is to cut all marketing campaigns and budgets. We advise against this because by doing so, you are halting your brand awareness during a time where consumers are online & scrolling through news feeds the most. What we do suggest is that you pivot and readjust your marketing campaigns. Change the tone to be more empathetic & understanding during these stressful times, change your targeting, and even lower your budgeting if need be.

2. Maintain Brand Awareness With Social Media

Continue to maintain your brand with consistent posts on your social media pages. During this time, it may be difficult to gather new content so we recommend taking advantage of reposting user-generated content, incorporating throwbacks, and sharing relevant information.

3. Try To Reschedule

If your tourism business or attraction is accepting bookings but is dealing with last-minute cancellations, try to retain your customers by offering to reschedule. We've written a whole blog about dealing with last-minute cancellations, so check that out here.

4. Self-Guided Or Small Group Tours

The Centers for Disease Control recommends social distancing and gatherings to be less than 10 people. In the tourism industry, we can expect to see consumers wary of large group activities. While creating and focusing on self-guided or small group tours may take some logistical work for your business, these types of tours help limit contact and will appeal to cautious travelers.

5. Promote Local Travel

The travel industry has come to a screeching halt in just a matter of a few months. During this time, a good option is to look closer to home and develop tours that will cater to the locals in your area! Even during a time where there is no crisis, it will still remain as a way for your business to generate extra revenue.

6. Market As A Staycation

Throughout 2020, it is expected that many travelers will avoid traveling abroad and some travelers may not even have the opportunity to travel abroad due to travel restrictions. Because of this, we expect to see an increase in consumers wanting to still feel like they've had a "getaway" but still remain within their area. Once it is safe, local activities and guest houses will be in demand, which is why we suggest investing in promoting local travel now!

7. Early Bird Offers

There is no set date to when it will be safe to resume normal operations, however, we can expect to see travelers making plans for early 2021. Now is a good time to offer early bird offers for later in the year, or even 2021 to start generating a line of revenue.

8. Focus On Fixing What Is Broken

If during this time, your tourism business can only prioritize one thing, we suggest fixing anything that is broken. Create a new site with an optimized booking flow, take this time to create original & engaging ads, re-visit your content strategy, and more. We've written a guide on what tourism businesses should do during the COVD-19 pandemic, so check it out here.

This pandemic and how it has affected businesses is constantly changing, and at AAMP agency we are following the pandemic closely to help tourism businesses, attractions, and destinations around the world continue growing their business during this challenging time. If you have any questions or need help with your digital marketing, the team at AAMP Agency is ready to help! Contact us today.

5 Things Your Tourism Business Should Do During The Covid-19 Pandemic

5 Things Your Tourism Business Should Do During The Covid-19 Pandemic

5 Things Your Tourism Business Should Do During COVID-19 Pandemic

The COVID-19  pandemic has affected the tourism and travel industry greatly and swiftly.

In a matter of months, tourism businesses have seen last-minute cancellations, travel bans, quarantines and more across the globe. While these are trying times, at AAMP Agency we want to help businesses like yours to the best of our abilities. During this lull in the tourism industry, we suggest taking this time to re-evaluate your marketing tactics and digital presence. To help your business succeed, we’ve gathered our top 5 things your tourism business should do during COVID-19.

1. Fix Your Website

Does your website not have an online booking feature? Does it rank poorly on search engines? Does it have broken images and links? With the lull in activity that the tourism industry is experiencing, now is the time to fix your website. Having a well-designed and functioning website will help capture viewers’ attention and convert them into bookers. So how do you accomplish this? First, find yourself a top-notch developer with an extensive portfolio. Next, keep the following in mind as you build your new website:

• Does it have a personality?

What makes your tour or destination different from all of the others? On your website, give insight into what makes you different! Aim to create excitement about your business, and don’t rely on the name of your tour to entice customers. Include descriptions with intriguing text and information!

• Does it have a beautiful design & consistent theme?

While we suggest keeping it simple enough for easy reading, always add videos, graphics, or images to help spice up your website and make your business stand out. Also, ensure that your theme and branding always stay consistent! Consistency is key in all of your marketing efforts, from branding to social media, and yes – to your website.

• Is your message about what your business offers clearly stated?

The moment a potential customer visits your website, they should be able to understand what your business is and what it offers right from the start. Web visitors back out of a site very quickly, so if they have to search for information, your chances of losing them as a customer increase exponentially.

• Does your site load quickly?

You should be reviewing out how fast your website loads, and on different devices! If it’s taking too long to load, if buttons or images appear out of alignment, etc., it will make it difficult for a visitor to learn more about your business.

• Is your website responsive?

A responsive site means that the website can shrink or expand to the size of the screen it is being viewed on. An estimate of 48% of travelers make their bookings online according to Geo Marketing, so your site must be responsive to ensure it is user-friendly.

• Does it function the way your business needs it to? (Online booking feature etc.)

While your website may look beautiful, does it function well? Do all buttons, links, and pages work properly? Are there clear calls to action? Do you have an online booking option implemented with software such as PeekPro or Fareharbor? If your website doesn’t function properly because you prioritized design over function, your visitors will notice and take their business elsewhere.

2. Implement Tracking

Start Tracking Website Traffic

Use a program to track your website and even your competitors, and see where traffic is coming from. Having this information will ensure that you are creating effective targeted ads and that your message is being sent to the right audience.

Track Keywords

By gathering information on ranking keywords, you can utilize that information for your search engine optimization (SEO) tactics.

Track Phone Calls

By implementing call tracking, your business can track ROI, understand customer habits, and get a better understanding of your customer demographics. Check out this blog to learn more.

3. Search Engine Optimization (SEO)

Search Engine Optimization (aka SEO) means that a top search engine (Google or Bing) analyzes your website to determine if itʼs authentic, user-friendly, and meets their standards. From there, the search engine gives your website a ranking, which affects where your website shows up when a potential customer searches a relatable term. To help ensure that your website ranks well, you need to do a few things.

• Have a functioning & credible website

• Include a few high-ranking keywords in your site copy

• Ensure that all images have titles & alt-tags

• Ensure each page of your website has a unique title & meta-description

• Build backlinks for your website by having it linked to other credible sites such as popular blogs, local directories, etc.

4. Re-Targeting

Start Tracking Website Traffic

Re-targeting is a digital marketing strategy that helps convert online window shoppers into actual buyers. The first time a potential customer visits your website, there is only an 8% chance that they will book or purchase something. By implementing a re-targeting strategy, you can potentially reach the other 92% and convert sales. To start re-targeting ads you must do the following:

• Set up a Pixel

A pixel is a snippet of code implemented on your website to gather information on the site visitor. It gathers information such as what product they’re interested in.

• Create Awesome Ads

The next step is to create eye-catching ads, and don’t forget the call to action (CTA)!

• Launch The Campaigns

Now that you’ve got the ads created and the Pixel implemented, now is when you launch your marketing campaigns. You’ll need to choose the right platform, a budget that suits your business, and ensure that your ads are targeted to the right audience to be effective.

• Drive Traffic To Your Site

The last step is to continue driving traffic to your website. You can do this with social media and Google Ad campaigns, organic social media posts, blogs, directories, and more.

5. Reach Your Audience

During these challenging times, continue to build your brand awareness with consistent posting across social media platforms. To keep your business at the front of potential customers’ minds, try to create engaging and relevant posts. Also by using social media as a marketing strategy, businesses can identify and reach their ideal audience. Your social media strategy during this time should include:

• Consistent & relevant posting

• Consistent branding across all social media platforms

• Properly targeting your ads by…

Location
It allows you to target people based on where they are. Since most are not traveling during this time, try attracting locals to your business.

By interest
Interest targeting helps target potential customers based on what they like or what they want.

Connection
When creating target ads on Facebook, you can choose to target audiences based on whether they are or are not following your page. This can help reach new people or building brand awareness with people who are already familiar with your business.

Demographic
Demographic targeting lets you select your ad audience based on age, gender, education level and more. You can utilize this tool to be more specific in your targeting efforts.

Behavior
Behavioral targeting will allow you to reach people who have taken a specific action in the past such as purchasing certain products or using certain devices.

In Conclusion

COVID-19 is expected to cause the travel industry to lose $10 billion, and cities, states, and countries across the globe are implementing quarantine & lockdowns. There is no doubt that those in the tourism industry will be facing a challenge, but at AAMP Agency it is our mission to help your business navigate through these stressful times. During this lull in the tourism industry, we strongly urge you to take the time to reflect on your businesses marketing tactics and digital presence. Start fixing what is broken now so that when the industry recovers, your business can be successful and grow.

For website builds, graphics, ads, and all of your digital marketing needs, AAMP Agency is here to help. Contact us today to get started.

5 Digital Marketing Trends To Apply To Your Tourism Business in 2020

 

 

 

Customer using review site

1. Online Booking

According to a study done by Adobe Digital Insights, online revenue growth for the travel industry is expected to hit $98.02 billion. Nielsen Research has also found that travelers spend an average of 53 days visiting 28 different websites. To take advantage of this, websites should be user-friendly, updated frequently, and have the capability of online bookings and reservations.

2. Personalization

A Study conducted by American Express had shown that 83% of millennials that had participated in the study would allow travel brands to track their digital patterns if it meant it would help provide them with a more personalized experience. Respondents of the study had voiced that they believed customized itineraries are more desirable than general offerings. So how can you implement this information into your business and marketing tactics? Investing in Big Data will provide advanced data metrics that will make it easier to track visitors across different platforms. By utilizing the data gathered, your company will be able to create personalized marketing strategies.

3. Voice Searching Technology

Voice searching technology has been successful and will continue to gain in popularity with the rise of smart speakers. According to SEO expert, Neil Patel, a significant number of voice searches are phrased as questions and often involve a location. To take advantage of this technology, it is important to predict what questions your potential customers might be searching and incorporate that into your website and meta descriptions. Also, make sure that you are including information about your surroundings as well.

4. Digital Travel Content

Expedia had conducted a study that had found that digital travel content has a growth rate of 41% in the US. With the constant growth of social media, travel content has become widely consumed. Producing high-quality content for your attraction or tour has the opportunity to be organically shared through social media channels, which will help increase your online presence and spread brand awareness.

5. Increase in Digital Ad Spending

In a perfect world, your digital content would be enough to expand your brand awareness. Unfortunately, with the constantly changing algorithms and ad-heavy social media platforms, it is not that simple. ADI found that 38% of travelers were influenced by advertising when considering more than one destination. Also, E-Marketer predicts that hoteliers will increase their digital marketing budgets to grow consumer awareness. When looking at your 2020 marketing campaigns, make sure to take this information into consideration and invest in your digital and social media advertisements.

Navigating through the digital marketing world while also running your tourism business can sometimes become difficult. However, applying these tactics and trends will help the digital presence and brand awareness of your business. Here at AAMP Agency, we offer marketing, promotion, and response services that will help your business grow! Feel free to contact us with any questions you have.

Organic Growth Vs. PPC Marketing: What You Need to Know

Organic Growth Vs. PPC Marketing: What You Need to Know

Organic Growth Vs. PPC Marketing: What You Need to Know
Employee analyzing data

Digital marketing campaigns can be a great way to get the word out about your local destination attraction. Of course, if it were that simple, everyone would do it.

There are plenty of considerations when choosing a digital marketing strategy, chief among them your methodology.

When it comes to SEO, there are two main ways of generating traffic and boosting site visibility: organic growth and PPC marketing.

But which should you use for your digital marketing campaign? Read on to find out what you need to know about these two very different marketing methods.

Which Is More Cost-Effective?

We’ll begin with the elephant in the room, cost. Every business owner wants to save as much money as possible while simultaneously seeing the highest return on investment.

So between organic and PPC marketing, which is better for your budget?

In all honesty, it’s a bit of a loaded question. It’s virtually impossible to tell which has the best cost-benefit ratio without knowing your specific business’ needs.

Largely it depends on what you’re trying to get out of your online marketing strategy.

If you’re simply looking to generate more traffic to your website, a PPC campaign is a fantastic way to boost your site’s visibility.

If you’re interested in increasing your overall web presence, organic marketing, which tends to cost little or nothing, is the best way to go.

Which Works Faster?

If you’re going to put your time and effort into creating an effective marketing plan, you’ll need to understand that a marketing plan, no matter how well-tailored, takes time to generate results.

When you commit to a marketing campaign, commit to waiting 30 to 90 days for your campaign to really take effect.

Typically, however, PPC marketing takes a bit longer to take effect, though it depends on your target keywords. Most of your results will come in after a month or so.

On the contrary, organic growth strategies, such as videos or blog posts, have the potential to take an immediate effect given its shareable nature.

Which Is Easier To Manage?

Unless you’re going to hire a team to help you manage your marketing, you’ll likely end up doing most of the marketing management yourself.

As a result, it’s important that you understand the time commitments associated with both.

PPC marketing requires more intricate management, as it allows for immense customization. You can customize your keywords, research trends, and adjust accordingly.

Organic content is less time-intensive, but still requires a good deal of time. Whether you’re creating blog posts or focusing on on-page optimization, you’ll likely end up spending a few hours, at a minimum, per organic marketing adjustment.

Final Thoughts On Organic Vs. PPC Marketing

At the end of the day, it’s nearly impossible to tell which strategy will work best for your attraction’s brand. The ideal strategy involves a healthy balance of both PPC marketing and organic growth.

Interested in growing your business? Get started today and let iWerx help boost your brand’s web presence.