When you hear “social media marketing” do you automatically jump to Facebook and Twitter? While these platforms are beasts when it comes to marketing, don’t forget about Pinterest! Yes, it is full of DIY projects people never actually finish and gross zucchini noodle recipes, but it is also a perfect platform for businesses that are in the tourism industry. According to a study conducted by Ahalogy, 67% of Pinterest users are under the age of 40 and 35% of users have a household income over 100k, meaning these households most likely have disposable income. Also, nearly 25% of pins are travel and trip planning related! If those numbers alone don’t convince you to get on Pinterest, let’s dive a little deeper into why and how you should be pinning.
Why Your Attraction Should Be On Pinterest
Longer Shelf Life and Shared Content
Your content on Pinterest will have found the fountain of eternal youth and will live on forever! Ok, maybe it’s not exactly like that. However, produce high-quality, evergreen content and it will have a longer shelf life than it would on other social platforms. With the search and discovery powers of Pinterest, ideally, your pins will be shared continuously.
According to Shareaholic, around 5% of referral traffic to websites comes from Pinterest. Meaning businesses with great content on Pinterest have the ability to drive conversions and visits to their websites. To accomplish this, we highly suggest ensuring all of your pins and your website is optimized.
As stated earlier, nearly 25% of pins are travel related. The days of using a travel agency are over, and Pinterest has stepped in to be everyone’s personal travel agent. Pinterest has grown to be a site that is most used for trip planning, so it only makes sense that your tourism business is posting your content to the site.
How To Get Pinning
Step One – Create Your Account
Make sure all of your information is filled out correctly, and that your profile picture accurately depicts your business or is your company’s logo.
Step Two – Get On Board!
After you have added your profile photo and account information, it’s time for you to start creating your Pinterest boards. We suggest creating at least three boards, and these boards will depend on your company and what you offer. Some ideas for your boards could be your tours, products or places your company loves, and blogs. One of our favorite accounts to look at for inspiration is Expedia.
Step Three – Put a Pin In It
When adding a “pin” make sure to use a high-quality image that has a text overlay. There are multiple dimensions that work on Pinterest, but the most suggested one is 736 x 1102 pixels. Once you load your image, make sure your post is optimized by adding a title, description, and link. Ensure there is a keyword or two in the pin, and get to posting! Remember when pinning to ensure you are using high-quality photos, and studies show that users respond more to photos without any faces in them. Also, take some time to engage with other users by commenting on highly shared pins, responding to messages, and re-pinning other users and influences.
Pinterest is still a relatively new platform when it comes to digital marketing, and now is a great time to get your tourism business on it. It’s perfect for spreading brand awareness, interacting with influencers, and sharing your content. If you have any questions, feel free to contact us at AAMP Agency | Adventure & Activity Marketing Pros!
Many businesses have been struggling to keep up with the constantly changing algorithm of Facebook and many small businesses and entrepreneurs are struggling with the idea of even having a Facebook in the first place. If you have a Facebook for your business or know someone that has a Facebook, then you know how true this is! It’s difficult to manage, has a lot of upkeep involved, and can ultimately backfire if the business posts an unintentionally controversial post. In fact, if you aren’t constantly posting and interacting with your Facebook as an attraction owner, then you might as well not have one. So, as someone who focuses on tourist and attraction business, you have to ask yourself, “should I use Facebook for my Attraction?”
Well the short answer: yes, as long as you’re willing to put in the work. With Facebook’s current algorithm, businesses are struggling to get any customer interaction at all but that just means that the game has changed. So here’s a rundown on how Facebook can help your business from our social media marketing experts here at iWerx.
Why Use Facebook?
Okay, so obviously you know what Facebook is unless you’ve been living off the grid for the past 15 or so years. That’s because Facebook is quite literally the most popular social networking platform in the entire world. It’s hard to even imagine a world without Facebook considering how deep it has imbedded itself into our culture. Priit Kallas from Dream Grow reports that Facebook is the most popular social media site with over 2.23 billion monthly active users followed by YouTube with 1.9 billion and Instagram with 1 billion. So in terms of pure size and exposure, Facebook is still leading with a fairly large margin. Billions of people are creating and looking at posts every single month which means many of them are potential customers that you are missing out on.
From a marketing stand point, what makes Facebook incredibly unique is the fact that the age demographic forFacebook is fairly consistent throughout despite the fact that social media is generally skewed towards the younger demographic. The Pew Research Center states that “With the exception of those 65 and older, Facebook is used by a majority of Americans across a wide range of demographic groups.”
Many other social media platforms have a specific demographic, but the way that Facebook is set up makes it easy to use and appealing to all age groups. Sites like Instagram or Tumblr consist of a comparatively younger demographic so brands and businesses are often directing their marketing strategies towards them. However, when you have a broader, general audience base like on Facebook, any attraction or tourist destination can utilize it because any and every marketable group exists on Facebook!
But that doesn’t mean that you’ll be marketing to the entire Facebook audience. A broader audience base means that you can really hone in on a specific demographic that pertains to your business. Your business and your aesthetic can’t appeal to every person out there because that simply isn’t realistic, but it will certainly appeal to some. That’s the group that your Facebook page wants to capture and market for. So why do businesses use Facebook? It’s not so that they can market towards every person out there. It’s because it allows any attraction to find the demographic that they best appeal to whether it’s eating, shooting, or touring around the city!
Advantages of Facebook
There are a multitude of different advantages to Facebook! There’s so much it can do for a attractions; a lot more than people realize. Those who capitalize on Facebook have found their business grow exponentially! In fact, some business operations can be based entirely around Facebook to grow. But besides marketing and advertising, what can it do that most other forms of advertising can’t do?
Well first, and most importantly, it can humanize your brand and company. There are so many different things that you can do on Facebook to give your brand a personality and make it come to life. According to the balance, “Facebook gives you an opportunity to attach a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and non business interaction.” Throughout the years, we’ve seen many clients do just this! The humanizing effect helps create an appropriate audience group for your brand and helps retain that same audience group if they like what they see. So let’s break this down.
When you make posts and create content for your page, they don’t think that it’s you (the person) making the posts. Unless it’s a close personal friend or a family member, the person interacting with your page will generally think of the brand as the one saying what it’s saying. You can post about accomplishments, things that you’re doing, the lives of your co-workers even, and it will still reflect your brand.
Second, it’s great for SEO(Search Engine Optimization)! in the digital marketing world, everything can be connected one way or another. You can write posts and include links to your website and even your other forms of social media. Your social media can redirect traffic towards your website and build an even larger audience base for you to market to. The more content you create, the better!
Third, Facebook reviews, like any other review platform, can help direct people to your attraction and, if they like what they see, they will provide a positive review for you! Learn more about this from our previous blog post on reputations and reviews!
Disadvantages of Facebook
Now Facebook isn’t all fine and dandy. After working with Facebook for as long as we have, it’s quite obvious that Facebook has changed drastically over the years. Does this mean that you should just give up on having a Facebook page? No! It means that sustaining your Facebook’s business page may be more difficult, but Facebook can still pay off in the end. However, there are some potential disadvantages or hurdles for your attraction’s Facebook page.
First, like I said, Facebook reviews can help you but they can also damage your reputation. If you start encountering problems with negative reviews, again visit our previous blog post for tips on how to react to these reviews.
Second, organic reach is down. Like I’ve said earlier, reach is down and attraction owners are upset. The Facebook algorithm has changed so that they prioritize content from friends’ and family instead of businesses. As a result, attraction owners are understandably upset that the way they’ve been managing their Facebook no longer works. Learn from some of the companies that have best adjusted to this change at the Business Insider.
Third, make the wrong post, and you will endanger your reputation. Whether you accidentally post something offensive or bring up something controversial, it could still become a catastrophe. This has become increasingly apparent with huge social media scandals and mishaps. These range from videos “exposing” the brands, bad social media ad campaigns, incorrect wording, exclusive language, and everything in between.
Using Facebook for Your Attraction
At this point, if your attraction doesn’t have a Facebook then it’s missing out. Whether it’s a restaurant, a shop, or a hotel, a Facebook is absolutely necessary. If your business doesn’t have a Facebook at this point, then it’s not growing enough. Use Facebook to your advantage, it’s absolutely free for anyone to us! Just know that maintaining it is difficult, and you have to put in the effort to really make it flourish!
Otherwise, your Facebook may as well not exist at all! After working with numerous clients over the years, we know that Facebook isn’t just something that you can brush aside. It creates a relationship between your brand and your client! Whether it’s a good or bad one is up to you! And if you don’t have the time to put in all this effort then just contact iWerx to let us handle it for you!
Perhaps your attraction’s social media marketing strategy could use some work. Fear not! Here are 5 quick and easy ways to improve your social media campaigns to gain more clients and cash in on more revenue.
1. Use Your Blog
Your website may have a blog, but do you have content flowing from that blog?
Truth is, you need to give your audience long-term content for ultimate engagement. You can mention other people, businesses, products, and apps relevant to your niche and, in turn, they could refer to you.
By adding social media buttons and linking to blog posts through social platforms, you create an enriched experience for your followers. Not only do they see your normal social media content, now they see value in those posts too.
Using this simple tip will more than double the effectiveness of your social media marketing strategy.
2. Infographics For the Win
These are detailed, data-rich images that act as a visualization of a story. They inform, build awareness, and serve as tremendous engaging content. In short, infographics are necessary to include in your social media marketing strategy.
The fact that you’re giving your audience a bunch of information fast and in a neat, compact way, shows how much you value them. This will be reciprocated later on, in the form of purchasing products or services.
Use one of the many online infographic makers to instantly increase traffic.
3. Video & Audio
In a world where attention is fleeting, adding another sensation to your image-based content is crucial. Adding audio or music to a social media story or putting up an original video will catch your audience’s eyes.
Examples of rich audio content include spoken testimonials, messages from CEOs, background music, and podcasts. These will all affect your followers’ thoughts, bodies, and actions.
4. Must-Have Content Calendars
Scheduling posts ahead of time is absolutely necessary, for consistency and sanity purposes. Nothing is more stressful than haphazardly piecing together a post that’s supposed to go up in three minutes.
Break free of being behind on social media posts by establishing a content calendar. Find an online template, organize your various pieces of content, and plan promotional campaigns on multiple social platforms.
Now isn’t that easier?
5. Engage Your Brand with Millennials
Lastly, and most vital, know your audience. Social media = Millennials, for the most part. They have different values compared to previous generations, so be wary of this.
Build your brand, as well as your social media content, around causes younger people truly care about. It’s actually quite easy: Millennials always want to be part of the conversation, so they voice their opinions and thoughts exactly where you post your content. Use there concerns and questions as fuel for your social media marketing strategy.
Make mobile access simple, give them clear images, and set them up with obvious products and services Millennials can comprehend. This leads to more engagement and sales.
Use These Tips to Improve Your Social Media Marketing Strategy
Hopefully, now you have a good trick or two up your sleeve to use in your next social media post. Bookmark these five ways to increase social media traffic for future reference. Once you implement them, your social media marketing strategy will be optimized for profits!
If you’re new to social media, figuring out the ins and outs can be confusing. Social media sites, like Facebook, YouTube, and Twitter all offer different experiences.
But one thing stays the same across the board: your social media profile should inform users of your attraction. So, how do you do that? What exactly should you include in your online profiles?
Keep reading to discover four important things to include on your attraction’s social media profile.
1. A Company Bio
When a potential client finds your social media profile, one of the first things they’ll do is look to see if you meet their needs.
For this reason. it’s important to include a company bio. Your bio should be written in a professional, yet welcoming way. You should include your location and a quick summary of your services.
It might be tempting to include tons of information here but think of it more as an introduction to your company. It’s meant to give potential customers a quick look at who your company is and what you do.
2. Links to Your Website
Of course, you won’t be able to mention every single aspect of your company in the bio. So, what do you do to provide your potential clients with more information?
The answer is simple: provide them with links. Links to your website and other social media pages will give people an easy way to find more information.
SEO keywords are a great way to increase your online presence. But how do they work?
SEO stands for Search Engine Optimization. It’s the practice of identifying words that people typically search for when they’re looking for a company like you. You then take those words and use them in your online copy.
You may have already thought to utilize SEO keywords on your website, but it can be just as useful to use them on your social media pages, too.
Creating SEO rich social media pages increases your chances that either your website or one of your social media pages will be seen during an online search for attractions.
If you’re not sure you get the ins-and-outs of SEO, a local marketing agency can help you get started.
The written word isn’t the only way you can share information with your audience over social media.
Photos are more important than you may think. They are a great visual aid to add interest to your page. Images of your products will give potential customers a chance to see them before they buy, making them more confident in their purchase.
Be sure to include professional images of your best work to showcase your company’s talent to help set you apart from the competition.
What to Include on Your Social Media Profile
Creating an informative and engaging social media profile is an important step in building your online presence.
If you’re new to social media, this might seem a bit confusing. But if you include a great company bio, links to your website and other social profiles, SEO keywords, and photos, you’ll be on the right track!