For years now, multi-day tours have gradually risen in popularity. It is now not only commonplace, but expected for tourism businesses to offer special grouped deals, offering several destinations and itineraries mixed together as one jam-packed experience. Multi-day tours have more to offer for less money than if you were to purchase the different adventures separately, and they are oftentimes considered more unforgettable simply because you have more time to enjoy them.
In every kind of vacation, preparation is essential. Multi-day tours establish a safer, more secure way of traveling because they are organized, planned, and often done in groups.
In this article, you will learn more about multi-day tours, including what to consider when creating one and what to include.
What is a Multi-Day Tour?
Multi-day tours are a tour option that lasts for more than one day. In order to successfully plan a multi-day tour, here are a few things to be aware of:
1. You may need a Tour Guide.
A tour guide is a necessary component for your multi-day tour. Your guide will be the one to help your guests immerse themselves into the culture, activities, and experiences of the area. Tour guides help to organize the events and help guests to make the most out of their allotted time.
On the other hand, guests who seek freedom and privacy throughout their tour may find it best to book a self-guided tour. Self-guided tours allow guests to flex their organization, planning, and decision-making skills. Some people find it more rewarding to engage in this kind of tour because 1) they are free to decide what to do with their extra time, 2) they do not have to engage in activities that do not interest them, and 3) they can budget their money more to their liking. Self-guided multi-day tours are best for guests who feel knowledgeable and comfortable enough to fully immerse themselves into the area without any extra assistance.
As responsible tour operators, it is important to learn how to gauge guests’ different needs and to help them determine which tour option would be best for them.
2. Create the best schedule you can ahead of time with your knowledge of the area.
As with any other kind of tour, there are certain months or “peak seasons” when multi-day tours may be more popular than usual. As the tour operator and as the expert of the area, it is up to you to find the right time/best time of day/best season to schedule your tours and to plan accordingly with your guests’ best interest and safety in mind. This is a large responsibility and not to be taken lightly.
3. Consider creating a custom tour option.
Guests are more likely to return if their tour meets or surpasses their expectations. An easy way to satisfy your customers is to tailor their tours to their liking and to accommodate them as much as possible. This is why you may want to consider creating a custom tour option.
Based on your own judgement, tour operators should determine which aspects of the tour that guests may have some control over, and then decide to what extent guests may alter their itinerary. Customization can help guests feel more involved, which in turn may make them feel more satisfied with their overall experience. Creating custom experiences for your guests will make their tour feel special and will help your company stand out from the competition.
4. Take into account the distance between multiple tour destinations.
Multi-day tours usually involve complex itineraries and multiple locations. Something important to consider when creating a multi-day tour is the distance between destinations. Being mindful of travel time and transportation will help you estimate how much of the schedule should be allotted to each destination and will help you plan out activities.
5. Prepare for emergencies.
When out in terrain, your tour guide may be the only source of help and safety during an emergency. Make sure you’re prepared for worst case scenarios at all times. It is better to be over prepared than under prepared when it comes to these situations. It is the tour operator’s responsibility to assess the environment’s safety before each tour and to cancel/reschedule tours if need be.
What is included in a Multi-Day Tour?
Multi-day tours should include multiple activities, new experiences, and a well-planned itinerary. Some things to consider include:
1. Ground transportation
To create a smooth and seamless experience, it is thoughtful to include ground transportation or a shuttle service if short or difficult transportation is necessary. Not all tour operators offer this kind of service, but it is a nice touch that would definitely help your company stand out from the competition.
2. Tour Guide
As mentioned previously, a large factor to consider in planning a multi-day tour is the choosing of your tour guides. Your tour guides will serve as your company’s face and will help facilitate throughout the entirety of the tour. This is an important choice, and can make or break the success of the experience.
3. Hotel accommodations
If hotel accommodations are necessary to be added to your multi-day tour, it is important to have the logistics and scheduling of this sorted out in advance.
4. Meal packages
When it comes to multi-day tours, meals are often included in the package. Be sure to work food and drinks into your budget, and to consider meal times when creating the schedule.
5. Custom activities
Multi-day tours can also include activities specifically added at the request and additional charge of your guests. Think about what you’d like to offer as an add-on for your tour, and the logistics of how you’d successfully and smoothly provide these additions.
Promote Your Multi-Day Tour
Creating a successful multi-day tour does not happen overnight. It requires attention to detail, large scale planning, and many moving parts. However, once complete, it could be quite rewarding to create a business through introducing others to some of your favorite destinations and activities.
Let us help you get your dream off the ground. Our skilled team here at AAMP Agency is available to answer your questions, and to help create a marketing plan perfect for you and your needs. Schedule a consultation with us today, and take your business to the next level.
The evolution of technology has profoundly changed the way people work and live their lives. As with most other industries, the tourism industry continues to experience major transformation. If your business does not adapt to these changes, you may begin to lose opportunities, and may find it more and more difficult to compete in a global market.
One obvious requirement to keeping up with the times is to maintain an online presence, and for tourism businesses, having an own online store is perhaps the most important online presence of them all. Let’s learn more about why your business should have its own online store here in this article.
What is an online store?
Online shopping is a form of commerce that allows customers to purchase products and avail services over the internet. An online store can provide many benefits, including the possibility to increase revenue and to expand global reach, both of which are critical factors in the tourism industry. Having an online store is also the fastest way to set your business apart from the competition in a saturated market.
What are the benefits of an online store?
No matter the success of your business, establishing an online store can provide many additional perks. Some of these benefits include:
1. You will gain necessary information to create more targeted marketing.
Through your online store, you will be able to receive necessary and important information from your customers. This information will reveal to you which services are most important to them, which destinations are of interest to them, which equipment is most useful to them, and so much more. This data is a powerful tool that will help you to determine which services to push more of, when best to advertise these services, and to whom these services would interest. Leverage this information to develop and improve your marketing campaigns, and to prioritize services that create the most revenue.
2. Improve customer loyalty and retention.
According to Business.com , an emotional connection between a business and its customers plays a significant role in increased customer lifetime value. Creating merchandise specific to your company can help strengthen your brand, which would, in turn, retain customers and create loyalty.
3. Increase brand awareness.
With the rapid increase in technology, potential customers tend to research a business online before purchasing from them. With the presence of an online store, it is easier for customers to recognize services, promotions, and special deals. This is called brand awareness. Brand awareness enables customers to familiarize details about your business (e.g., your brand logo, special offers, location, etc.). In addition to this, having an online store helps potential customers find which company best fits their interests.
The tourism industry benefits greatly from online stores since tourism is inherently very visual. For example, customers may want a souvenir from their time spent in a location. They are likely to buy from your store if they enjoyed their experience with you.
4. Expand your audience reach.
The internet allows you to reach anyone online. It is important to establish a global presence to attract potential tourists and to become a recognizable company worldwide. Having an online store serves as the first step to creating that presence and building that relationship.
5. Increase the availability of your services.
An online store differs from a traditional setup because, in an online store, your services are available 24/7. The display of your services is accessible throughout the day. It does not require any opening or closing hours. With this, customers can have a glimpse of what your brand is all about regardless of what hour it is. This strategy opens doors for a new revenue stream to come in – and a passive one at that.
6. Build credibility.
Any industry can succumb to fraud and scams, so credibility and trust are two powerful tools. Having an online store can help build credibility. Incorporate social proof into your online store. Showing satisfied customers with your products helps to ease potential customers’ minds and lets them know you’re legitimate.
Grow Your Tourism Business With Us
At AAMP Agency, our professionals are experts in their fields, and want to help your business increase bookings and grow its revenue. We can make sure all your e-commerce needs are met and handled without any issue, so you can go back to focusing on the parts of your business that really matter to you. Let us help you grow your online store and expand your reach today. Reach out to us to learn more.
Owning a tourism agency has a lot of benefits. When done correctly, your agency has the potential to grow into an international business. Here are a few strategies to help you exponentially grow your company’s reach today.
Revamp Your Marketing
One of the first steps you should take to improve your tourism agency is to revamp your marketing efforts. In order to attract clients and customers, you need to make sure that your marketing campaigns are current with the trends and interests of your intended audience. One of the most important parts of a successful marketing campaign is consistency. Once you’ve established the marketing aesthetic that you want and the goals that you’re working towards, try to be consistent in your outreach. If you market locally, try to go out and make connections with potential customers each week. If you do most of your marketing online, try to post online content regularly, so your customers can come to expect consistent information from your agency.
Build Connections
Once you’ve revamped your marketing and established consistent patterns, work on building connections and networking. This could mean building connections with other businesses that could help attract customers. It could also refer to building connections with your ideal audience online or in person. For example, if you are wanting to attract some attention to your tourism agency, you could attend a local fair that attracts people who want to travel for various reasons. If your business functions online, you could build connections with hotels or Airbnb owners to offer special deals to customers that book a trip through your agency. Making connections with people who are customers or who share the same customer pool with you can offer a lot of advantages.
Focus On Improving Your Products
Next, you should focus on improving the products that your tourism agency has to offer. This could include anything from recreational activity bundles, car rentals, tour deals, travel discounts, tourism guides, specialty luggage, and more. The products that your tourism agency provides should facilitate and enhance the tourism experience for your customers. If you notice that your customers aren’t really interested in certain products or services that you offer, try to find out why. By improving these services or products, you can make the most of your business and cater to the needs of your customers.
Outsource Functions
Another great way to grow your tourism agency is to outsource certain functions. This could refer to functions that you don’t specialize in, or functions that you don’t have the time or money to manage personally. You can grow your business faster by outsourcing services, like I.T. As you spend your time doing what you personally specialize in, you’ll be able to provide your customers with quality results and won’t feel like you’re wasting your time on something that you don’t feel passionate about.
Market to Your Clients’ Needs
If you want to grow successfully as you expand your company, it is important to market to the needs of your clients and audience. In order to do this, you need to zone in on your target audience. What are the goals and desires of your audience? What do they want from you as a travel agency? If there are certain deals, trips, or locations that your audience is looking for, try to provide them with that. As you meet the needs of your ideal clients, you’ll find that they remain loyal to your agency.
Utilize Social Media
If you aren’t using social media as a tourism agency, you aren’t taking full advantage of the opportunities available to you. Nowadays, there are a number of tourism agencies that function entirely through social media. Some have even gained huge followings due to viral sales and deals that they’ve advertised. There are millions of users on social media platforms each day who are influenced by the content that they see in the ads and the accounts that they follow. Many social media users are looking to improve their lives, and have desires to travel and visit beautiful destinations. If you use social media to advertise the sales that you offer and the services that you provide, you’ll be able to reach a much larger audience.
Improve Relationships With Customers
It is very important to have good, positive relationships with your customers in order to grow your tourism agency. Many of your referrals will spread by word-of-mouth, so you want to make sure that all of your customers have such a great experience that they can’t wait to share it with their friends. One great way to improve your relationship with your customers is to use a travel CRM, or Customer Relationship Management software. CRM can help you to organize the needs and deals of your customers, and can facilitate interactions with customers.
Find Your Niche
Finally, a goal that you should work towards early on is finding your niche as a specialist tourism agency. There are hundreds of tourism and travel agencies for people to sort through, so you want to specialize in something that will make you stand out. Find the specific type of tourism that you’d like to focus on, and try to market towards potential clients that are interested in those services. Do what you can to specialize in your niche, and learn everything you can about that area. As you do so, you’ll find that you won’t have to fight so much against your competition.
Start Growing With Us Today
As you are looking to grow your tourism agency, keep in mind the suggestions that have been discussed in this article. Try to improve these areas of your business, and you’ll see that you’ll expand your pool of potential clients. Soon enough, you’ll have grown your tourism agency to become a world-class international business. For all your other marketing needs, schedule a consultation with AAMP Agency today.
Social media can play a crucial role in your tourism business’s marketing strategy. This is seen through the many ways a person can research a hotel, activity, or restaurant before going on a trip. In recent years, we’ve seen social media become an integral part in digital marketing, forever transforming the way people decide and consume.
In the tourism industry especially, social media can account for a considerable portion of your business’s marketing strategy. With that being said, it is crucial to leverage your social media presence and to begin utilizing your platforms to convert leads. If your business is still not on Instagram or Facebook, it is time to level up and start creating.
Here is a list of the most effective social media strategies to improve your tourism business’s online presence:
1. Create engaging content.
Your goal when creating a piece of content should not just be to rank highly on search engines. Instead, you should aim to connect with your target audience. Creating content that your ideal customer can relate to may be the most important thing you can do to attract more buyers.
Try to invest in your visuals. Tourism is undoubtedly a visual experience. Posting high-quality photos that spread a fun and enjoyable message is a sure way to capture the hearts of potential customers.
Lastly, focus on sharing user-generated content . This will help to establish your company’s legitimacy and to build a better relationship with your audience.
2. Increase your visibility.
Increasing your visibility also increases your authority. It is important to stay active on all your social media platforms. Engage with your customers by answering questions, responding to comments, and addressing negative reviews.
Also, be aware of your company’s peak seasons. The tourism industry is oftentimes seasonal, so try to figure out the best times of the year to increase your visibility and when to be more active on your social channels.
3. Organize contests and promotions.
Giveaways are not new, but they are still just as relevant and as effective today as when they debuted. Organizing giveaways, contests, and promotions is an excellent strategy to engage with users and to attract more customers. This is a fun way to entertain your visitors while increasing your reach and gaining more exposure. Contests and giveaways are also a great way to promote your business during peak seasons.
4. Incorporate videos into your content.
In the tourism industry, the power of a visual experience is limitless. It is highly beneficial to incorporate videos and footage from real customers into your content. These videos are not only entertaining, but they can help make your business seem more reliable and trustworthy.
Additionally, recent surveys have revealed that users who watched videos from a business were more likely to purchase something from what they watched, thus increasing purchasing intent and decreasing buyer anxiety.
5. Use effective hashtags.
Hashtags have been useful since the birth of social media, but only relevant hashtags will help your business increase its visibility and guarantee a real return on investment. Take the time to learn how to properly conduct hashtag research, and then create a list of the most effective hashtags for your niche. Be wise and use relevant hashtags wherever appropriate.
Leverage Your Online Presence With Our Help
Social media has transformed how we market our businesses, removing the need for traditional methods such as billboards and other paper materials. If you’d like to take your social media to the next level and begin leveraging your online presence, reach out to us for a consultation. Here at AAMP Agency , we’ve got the team, knowledge, and experience to cover all your digital marketing needs. Reach out to us today for more info!
For any business, increasing sales is the number one priority. And since competition in the tourism industry can be steep, it’s important to always have an effective marketing strategy in place. Additionally, the recent pandemic has proven to be a burden on the tourism industry for obvious reasons, and the businesses that have managed to survive are currently seeking innovative ways to bring in more revenue.
On a lighter note, as countries continue to reopen their borders, the world’s two-year travel ban has created a demand for tour operators and adventure tourism that may not have previously existed. With this, now is the perfect opportunity to plan and implement new ways to vamp up your business and move to the forefront of your industry.
Here is a list of five ways to help bring your tourism business to the next level:
1. Engage with your customers.
Your tourism business exists both for your customers and because of your customers. Any good business knows it is crucial to learn your audience’s expectations of you and what would bring them more satisfaction. Frequently engaging with your customers is an effective way to hear their ideas, listen to their demands, and figure out what would make their experience better. The feedback you receive would not only help you vamp up your business, but it will also help create and strengthen your bond with your customers.
Tip: Do not underestimate the power of social media. Engage with your customers through comments, tagged photos, and stories.
2. Offer services with a twist, and stay up-to-date with trends.
People are always looking for something new. When it comes to experiences, customers prefer services that exceed their expectations. By thinking of services that provide a unique twist, you can create a rare experience that separates your business from its competitors. Services such as glamping, workcations, or staycations are all great trends that you could easily combine your own services with to create something truly memorable.
3. Include “Travel Like a Local” packages.
As times change, so do customers’ desires. Travelers want more than luxury destinations; they want to explore and truly experience the culture of a location. Nowadays, travelers seek to immerse themselves in local experiences and adventures. Companies that offer a “Travel Like a Local” package can earn more customers and cater to a younger demographic.
Travelers are longing to find the hidden gems of a destination. Try offering streamlined packages that tie in your services and also introduce customers to the destination’s food, culture, and traditions.
4. Acknowledge solo travelers.
Within the last several years, solo travel has increased in popularity with the stigma of traveling alone becoming almost non-existent. As the world becomes more open to change, surveys reveal a rapid increase in solo travel since the reopening of travel. It is more important now than ever before for tourism businesses to pay attention to solo travelers and to create ways to cater to them.
One unique and exciting idea could be to allow solo travelers to pair up/form a group with each other (create a solo traveler tour, deal, or meet up). This is a great way to receive solo travelers’ business while also helping travelers form new friendships, safely try new experiences, and create unforgettable memories.
5. Do not limit your search for ideas to one place.
Some of the best ideas are the ones that randomly appear to you. Limiting your search for “new ideas” to one place can greatly diminish your opportunities and stunt your brainstorming. Especially for tourism businesses, it is crucial to look for ideas around the world. Browse the internet often, maximize your social media presence, and learn new angles to spice up your existing services.
Vamp Up Your Tourism Business With Us
In the highly competitive tourism industry, it is of utmost importance to always be one step ahead of your competition. Constantly bringing in new ideas and strategies to earn more revenue and increase sales is a must. Let our team here at AAMP Agency help you discover your potential and get your tourism business to the top of every traveler’s list. Our highly skilled group of professionals are experts in their fields and are here to help you achieve optimum results every step of the way. Book a consultation with us today!
The current oversaturation of the tourism industry makes it difficult for customers to remain loyal to one company. Moreover, with the simplicity of social sharing making it easier than ever for businesses to push special promotions onto potential customers, it is becoming more and more challenging for consumers to stay committed to only one brand.
The travel and adventure tourism industries are highly competitive. It is important for businesses to equip themselves with the best strategies to outrank their competitors. Without a doubt, the best way to stand out is to establish a long-term, genuine relationship between you and your audience.
Here is a list of some proven ways to create loyalty for your business:
1. Understand your customer.
Understanding your customer goes beyond knowing their intent. Irrespective of your business size, building a personal relationship with your customers can be difficult and is not always easily attainable. However, there are always ways to gain a better understanding of what your audience wants and how they want you to deliver it (for example: requesting surveys, reading online reviews, etc.).
Understanding your customer makes it possible for you to see which aspects of your business need more improvement, which aspects your audience cares the most about, and which aspects to potentially drop. Encouraging your customers to give honest feedback is a step towards understanding what their intentions are for working with you (Are you the most cost effective option? The most convenient option? The most environmentally conscious option?) and what it takes for them to feel satisfied with your services.
2. Deliver excellent customer service.
For most people, their time is precious. It is important that your business take each individual’s time seriously and deliver the best experience you can to each paying customer. Excellent customer service is one of the top reasons a person will return or recommend you to others. When a service satisfies someone and meets their expectations, the return on investment can be extremely profitable in the long run.
Customers will remember the most important details of their experience with you. People have a tendency to harshly judge even the smallest negative interaction they may have with you and will recall this experience every time the need arises. It is best to always try to provide positive interactions, to be quick and responsive to queries, and to hire friendly staff early on.
3. Be transparent with your rates. Say no to hidden charges.
Transparent pricing has many benefits. Most of these benefits are long-term. It is always best to state your rates upfront than to be riddled with hidden charges. By practicing transparency, you quickly and easily establish trust with your customers. And if there is already trust built between you and your audience, then there will be no need for you to go to extra lengths in trying to win them over through added perks. Honesty and transparency are always the best policies for your business. When in doubt, be genuine and honest.
4. Set clear expectations.
Customer satisfaction is the ultimate goal for every business. When your customer’s expectations are not met, without a doubt they will look for something better next time. However, if the opposite happens, customers are more likely to stick around. With this, it is best to always set clear expectations upfront so your customers know what to expect and what to look forward to. Do not sugarcoat things, do not oversell your services, and do not give false hope. Doing so will only lead to disappointment. If you truly believe in your product or services, be honest about what a paying customer should be able to expect, and then deliver.
5. Show your customers how much you appreciate them.
One of the best ways to obtain loyal customers is to show them how much you appreciate them. For example, if it is a customer’s second time using your services, it would be wise to reward them with a special deal. A move like this will make your consumers understand that their business is acknowledged, appreciated, and welcomed.
Other ways to reward your customers is to include a complimentary activity, a discount voucher for their next service, or simply a small token to take home at the end of their experience. Small acts of appreciation can truly make the largest difference.
Create Loyal Customers With Our Help
Figuring out how to create repeat business for your company is something that can take a lot of time and focus, but can be instrumental to the long-term success of your business. When customers are loyal to you, they will not be as easily swayed by availability or prices. Oftentimes, loyal customers are even willing to pay higher rates for your services if it has been proven to them that the extra pay is worth it. Creating loyal customers can be simple, especially when you genuinely value your connection with people. Let us help your tourism business create genuine connections between you and your audience, and let’s take your company to the next level. For all your marketing needs and business strategizing, reach out to AAMP Agency . Schedule a consultation today!
