How to Recruit and Retain the Best Tour Guides

How to Recruit and Retain the Best Tour Guides

Man and woman walking on a trail

A tour is not complete without a great guide. Your tour guide will be the one who primarily interacts with your clients and will be the face of your business during your customers’ time with you, so this role carries a significant importance.

Hiring a tour guide is not as easy as it looks. In order for this process to be successful, you should know which factors and qualifications to search for.

Let’s take a better look at the steps needed to help you recruit and retain good tour guides:

1. Know exactly what kind of candidate you are looking for.

Building a picture of your perfect candidate will make it easier for you to analyze which factors to consider during the hiring process. Try creating an ideal model in your mind – this will help you to focus on the qualities that hold the most importance to you and to easily separate these traits from the rest. Determine beforehand what kind of personality you would like your tour guides to possess, which values and ideals you would want them to uphold, and what kind of benefits they should be able to bring to your company. Once you have a list of these factors jotted down, the hiring process won’t feel like such a large task.

2. Create a compelling job listing.

A compelling job listing will bring the best applicants straight to you. There will be no need for desperate measures if you can create a job listing that is not only true to your company, but beneficial for your candidates.

Be clear and straightforward with your job description, focus on the positive aspects of the job, ask specific questions that directly answer what you want to know from each applicant, and be sure to let candidates know why they would want to work for you, as well. Do not be too strict with your job requirements as it is possible you may scare good candidates away. Tour guides need to be fun, entertaining, and light, so requiring an equal balance of skills and attitude should do the trick.

3. Post your listing on every job hiring platform.

The hiring process does not happen overnight; it can require patience and time. However, being present on every hiring platform is one of the quickest ways to meet your ideal tour guide. The more listings you post, the higher the chances are of hiring the best candidate. Don’t forget to also try reaching out to your family or friends for possible recommendations.

4. Offer paid training.

More often than not, the best candidates will always apply for the companies that offer paid training. Paid training allows your newly-screened tour guides to grow professionally with security.

It’s also important to remember that training does not end after you’ve hired someone. Hiring them is only the beginning. Your team will continue to learn from you for many months afterwards, so it’s best to start the learning process off in a secure, safe way that does not intimidate or overwhelm them.

5. Supervise them but also let them be themselves.

There is a very thin line between supervision and control, and it is important for you to know the difference. Allow your newly-hired team members to be themselves. Supervising them allows you to correct their mistakes quickly, but being a little loose with them will show them that you trust them and will boost their confidence. Take the time to find a good balance between the two. As a result, your team is sure to love their job even more.

Want to Expand Your Tourism Business? Consult With Us Now

Hiring can be a time-consuming process, so let us help you get the rest of your business together while you’re busy building your dream team. AAMP Agency is a group of experts who knows exactly how to get your company to where it needs to be. To learn more about how we can help take your tourism business to the next level, contact us today.

How to Write a Compelling ‘About Us’ Page for Your Tourism Business

How to Write a Compelling ‘About Us’ Page for Your Tourism Business

Graphic art on computer monitor

When people visit your website for the first time, an aspect that is oftentimes overlooked but can make or break their attention is your ‘About Us’ page. This is true for both business and personal websites. Your ‘About Us’ page is your chance to introduce yourself to your audience, show them who’s behind the screen, and create those first moments of credibility and trust.

In the adventure tourism industry, your bio can speak volumes about your credibility. It is here that potential clients subconsciously decide if your business is the right one for them to support.

Let’s learn more about how to write compelling content for your ‘About Us’ page.

7 Proven Ways to Write a Compelling ‘About Us’ Page

1. Know your audience.

Knowing your audience is imperative in writing compelling content for your website, especially on your ‘About Us’ page. First, determine the type of audience you want to attract, then second, leverage your knowledge to convert them into potential customers. It is crucial to anticipate their unmet needs and to find a compelling way to persuade them that your company can offer a solution.

2. Persuade your audience with your personal story.

There is nothing more engaging than telling a story that people can relate to. It is oftentimes very persuasive when customers can read about and engage with a real-life narrative to help convince them that your services are worth it. Do not rely on facts about your business alone; stir up interest by sharing a personal story.

3. Tell your audience what you stand for.

It is important for you to figure out early on how your company stands out in an industry as saturated as adventure tourism. First, formulate a statement about what you stand for. Second, let your audience know the purpose of your business. Third, let them feel your presence consistently through your statements, posts, content, and more, and make your message bold enough to help them understand the benefits of your services.

4. Show a photo of yourself.

Showing the person behind the business is a quick way to build credibility and trust. The digital world can be a scary place filled with scammers and fraud. You can comfort them easily with photographic proof of your existence.

5. Involve the reader.

Involving your audience and engaging with them are crucial components to building a sustainable relationship with your potential customers. Customers love to engage in activities where they feel acknowledged. Therefore, do not limit your ‘About Us’ page to being all about you. Talk thoroughly and openly about your customers, what they mean to you, and how your services may benefit them.

6. Provide social proof.

Social proof, like testimonials and reviews, bring life to your ‘About Us’ page. This is an effective way for people to learn about what others say about your business and to further build trust. Validation from other individuals is a useful tool to peak the interest of potential customers.

7. Add a ‘Call to Action’ and include a contact link.

Remember, your bio should do what it is supposed to do: Convince potential customers to take action. Your ‘About Us’ page should not be limited to facts about your business; it should also encourage and persuade potential customers to reach out to you.

Start Creating With Us

Here at AAMP Agency , we want to help build a strong foundation for your business – starting with your website. Our team can help you create a compelling ‘About Us’ page, set up your online shop, keep up with your reviews, and so much more. If you want to learn more about how we can help, please contact us for a consultation.

7 Tips for Creating Content for Your Tourism Business

7 Tips for Creating Content for Your Tourism Business

Over the years, technology has taken drastic strides in helping entrepreneurs thrive in the digital world. Today, almost all businesses take advantage of sharing content online in order to promote their products or services.

However, quality content creation isn’t just purchasing expensive equipment and immediately getting results. Content creation is about finding the right audience for your product/service, engaging with your audience, and learning how to find the right content that will convert them into sales.

The tourism sector is one of the most saturated industries in business. With this, every entrepreneur must master creating the right content for their audience in order to stand out among their competitors.

Let’s take a more in depth look at how to create the best content for your audience.

1. Plan what you need to do.

In any activity, planning is the initial step to ensure success. When planning, always note what you need (e.g. equipment, subject, etc.), when to do it, and how to do it.

Some helpful questions to ask yourself during the planning stage:

  • Will this content target the right audience?
  • Will my subject promote organic growth for my business?
  • Who will benefit from this content?
  • What message do I want to convey in this content?
  • Which platform(s) will help me best relay my message?

2. Choose and prepare the right team for your work.

Some entrepreneurs mistakenly splurge on good equipment in hopes it’ll automatically give them the best results. However, a large portion of success comes more from having the right people on your team than the right equipment.

Investing in the right team plays a crucial role in creating good content. Prepare your team by being transparent about your expectations from them. Knowing your goals as a group will minimize mistakes and delays. Allow them to be themselves behind the work, but don’t forget to guide them too.

3. Learn more about your subject.

Whether you are going in for a photography or videography session, make sure to learn as much as you can about your subject before beginning. Once you determine which angle to best approach your subject and the best way to showcase your subject aesthetically, the details of the shoot will become easier to tackle.

Some helpful tips for capturing your content:

  • Capture candid moments. Candid moments highlight your tour/service in a genuine manner that audiences will respond to.
  • Include “emotional” content or content your audience can relate to in order to promote organic engagement.
  • Be meticulous with the details. Use the content that best highlights your subject’s uniqueness.
  • Incorporate rawness into your content. Raw content will give your tourism business more credibility.
  • Take more footage than you need. You’ll never know when you’ll need more options.

4. Shoot at the right time.

A big part of finding success in the adventure tourism industry is making your audience believe your service/experience is a must-see, tourist destination – so choosing the right time and weather conditions to shoot is critical.

When planning to create content, make sure the weather is stable and ideal. Also, try to make sure you have an even light source in front of your subject to prevent unflattering shadows.

5. Edit carefully.

Be meticulous in your editing, but try not to overdo it. While your content should look professional, the best content provides rawness and candor.

Choose to incorporate lively and engaging music into your videos to help make them easy to remember, or add a culturally relevant reference to your photos to help them break into trending hashtags.

Fun Tip: For professional videos, your music track should have a repetitive beat every 1 to 4 seconds for best results.

6. Review your content before publishing.

It would be in your best interest to always do a thorough review of your work before publishing. If real customers are in your content, be sure to have their written permission before distributing their image all over your marketing/social media channels. Be careful with your captions and choice of words. Remember, once your content is published, it will be open to criticism for everyone to judge.

7. Analyze feedback.

Once you finish publishing your content, you can immediately begin analyzing your feedback. This last step will help you determine how engaging your content was and how beneficial it ended up being for your image overall. As you learn to better interpret your results, you will become more aware of the elements you need to improve.

Start Creating With Us

Content strategy is best with the help of marketing experts. Setting goals, determining your target audience, and analyzing your competition is made easy with the help of a professional team of experienced digital marketers. The adventure tourism industry has a lot of potential for a budding business, and with AAMP Agency , we can ensure you’re receiving only the best, most reliable leads. Take your adventure tourism business to the next level, and schedule a consultation with us today!

The Importance of Finding the “Why” For Your Tourism Business

The Importance of Finding the “Why” For Your Tourism Business

Entrepreneurship can bring success, profit, and financial freedom when executed correctly. However, in today’s day and age, industries are easily saturated, and shortcuts to fortune are frequently utilized. Here at AAMP Agency, we know the secret to a longstanding, successful business is made up of more than just gimmicks and quick tricks.

Purpose plays a significant role in a company’s success. Why are you pursuing this particular path? What does your business stand for?

Let’s find out why discovering your “Why” is crucial for your company.

1. Knowing your purpose will help you point your business in the right direction.

Self-awareness can open a lot of doors for you. If you are aware of what your business stands for, you will have a better understanding of how to handle business decisions in a way that’s consistent with your company’s mission.

Through understanding your mission, you will be able to better convey your message to your target audience, thus creating more sales. It will be easier to clearly define your company’s motivators and limitations, which will greatly help in determining next moves and marketing choices. A clearly defined purpose will make you more confident and direct.

2. Your purpose solidifies your business’s identity.

Figuring out your “Why” is deeply important for establishing your brand. How do you compare to other brands? Why should customers choose your services over your competitors? By fully understanding your company’s purpose, it will be easier to answer these questions honestly and without hesitation. As a result, this will strengthen your marketing choices.

3. Your purpose helps you identify challenges.

There will always be obstacles you cannot anticipate. However, when you handle your business with awareness and purpose, your approach will be more clearly defined. Knowing your “Why” helps you find solutions quicker – instead of entertaining every possible solution which will only waste your time, energy, and resources. Having a purpose zones you into reality. By being realistic, eliminating obstacles becomes easier.

4. Your purpose creates healthy competition.

Competition in the tourism industry can oftentimes be overwhelming. For example, unhealthy competition can arise when competitors become desperate and do everything in their power to be on top, even if it means copying another company’s unique services.

If you follow a purpose-driven path, you can eliminate this unhealthy habit. You will not exploit your competitors. Instead, you will play the game fairly with the confidence that you have something indispensable. At AAMP Agency, we invest in indispensable assets that no other company can take away or imitate.

What Makes AAMP Agency Different

Here at AAMP Agency , we zone in on what makes our clients unique and different from their competitors. We understand the importance of helping you find your “Why” and integrating it into everything your tourism business does. We want to understand your mission, who you want to target, and exactly what you want to say to them. Let us help you create the perfect marketing strategy for you and your product/service.

For a consultation, reach out to AAMP Agency today.

Changes Every Tourism Business Needs to Make to Adapt to Travel Restrictions

Changes Every Tourism Business Needs to Make to Adapt to Travel Restrictions

For more than a year, the world has been heavily influenced by the COVID-19 pandemic. A major impact that has been seen is travel restrictions. Even as things slowly begin to relax, your travel business should make changes to adapt to these restrictions.

Diversify Your Services

Obviously, many travel restrictions can directly affect the services you currently offer. Depending on what your services are, travel restrictions may prevent your business from operating at all. The first thing you need to do is diversify your services. If you have more of a variety of services to offer, then you can appeal to your customers and actually stay in business. For example, you might want to look at options that allow you to provide help to customers virtually. An app or online content might be your best option. Finding ways to operate with travel restrictions should be a priority.

Make Communication Easier

Now more than ever, good communication is key. Things are subject to change quickly, especially in relation to travel. In order to improve both your experience and the experience of your customers, you need to make communication as easy as possible. More than 85% of consumers expect businesses to offer more convenience in communication. For your customers’ sake, make your contact information obvious so they can quickly communicate with you. When customers sign up for any of your services, ask them for multiple forms of communication (email, phone number, etc.) and ask them for a preference. This will make it easier for you to communicate any changes to them with ease.

Prioritize Health and Wellness

Many customers may be wary of travel. You can ease their concern by making it known that you are prioritizing their health and wellness. There are many ways you can do this. If applicable, make your customers aware of your sanitation and cleaning processes. This will help them to feel more comfortable when using your services. For added comfort, make sure you actually implement a thorough cleaning process. You can also prioritize health and wellness by increasing contactless technology . For example, provide them with seamless online booking. The more you limit contact between you and your customers, the more comfortable they will be.

There are many changes that have been seen worldwide over the last year. Every business needs to respond to these changes in order to move forward. Your tourism business needs to find ways to operate with travel restrictions.

Read this next: 3 Tips for Adding Social Media Into Your Destination Marketing Plan

If you have any questions or need help increasing your bookings for your tour operation, feel free to reach out to our experts by sending us an email at

Why You Should Use Real Customers’ Photos in Your Tourism Marketing

Why You Should Use Real Customers’ Photos in Your Tourism Marketing

In our technological world where scams freely run rampant, consumers appreciate any help they can get to distinguish credible brands from fraud. Fortunately, the marketing world has drastically improved over the years and has found simple fixes to earn customers’ trust without splurging.

One easy way to bump up the credibility of your brand is by utilizing user-generated content. Tourism businesses are oftentimes hooked onto the idea of pushing picturesque, carefully curated photos onto their marketing channels. Many overlook the value of sharing unedited snapshots from real life customers and the trust they could build with their audience by doing so. Here at AAMP Agency, we understand the true benefit of user-generated content and the effect it has on potential customers.

Let’s look into how real customer photos can play a significant role in your tourism marketing strategy.

An Overview of User-Generated Content

User-generated content is any content, such as photos, videos, blogs, or reviews, that real people (not brands) create. This kind of content is considered to be the most easily digestible form of social media content for many brands.

According to Statista statistics, the most popular networking activity in recent years is content sharing. The application of user-generated content is a very strong yet simple marketing strategy that can spread both awareness and credibility about a brand in an instant. Travel and tourism brands can easily pull user-generated content from their tagged photos on their social media pages and share them onto their social channels at no cost. When used properly, the benefits are outstanding.

Benefits of User-Generated Content

1. Create Credibility

“Purchasing Anxiety” is one of the prevalent reasons why modern customers delay (or even decide against) a purchase. Nowadays, customers want to know exactly what they are signing up for before they pay. As an adventure tourism business, posting real-life experiences of your service will help create a different level of credibility and trust in your supporters that they wouldn’t be able to get from anything else.

2. Increasing Purchasing Intention

recent study revealed that user-generated content leads to higher purchasing intention. One of the more popular ways to drive purchasing intention is ephemeral content (any content such as video, images, or gifs that stays online for 24 hours before disappearing).

Ephemeral, user-generated content takes advantage of the fear of missing out (FOMO). When applied correctly, an immediate purchase is oftentimes the elicited response (triggered by watching others’ real life experiences firsthand) to gratify a customer’s desire to join in on the fun. This behavior can consistently help sales to skyrocket.

3. Promoting User Engagement

User-generated content allows tourism brands to engage with their customers on a more personal level. Once a customer trusts a brand, future bookings become more likely. In business, connecting with customers on a deeper level is a powerful tool. Customers flock to transparency, and client retention is stronger to companies who follow suit.

This marketing strategy also increases a brand’s content volume, which can help boost your page on your followers’ feeds and beat the ever-changing algorithm.

Why You Should Care

Growing a brand is not as easy as it seems. Followers and potential customers come and go. Utilizing user-generated content is a simple way to create a lasting relationship with your audience, promote organic growth for your business, and build transparency.

Sharing customer submitted photos with your followers will:

  • Enhance your brand’s reputation
  • Create a more organic customer reach
  • Reduce apprehension for first-time customers
  • Target the right audience
  • Boost sales

Grow Your Brand With Us

Here at AAMP Agency , we understand the unique impact and value of visual marketing. Because of this, we always encourage our clients to use real customer photos on their social media and marketing channels. With this strategy, potential customers can get a good feel of a company’s service or products more so than through any other way.

If you wish to level up your marketing game, reach out to AAMP Agency for a consultation.