Is Your Tourism Business Using Email Marketing? If Not, You Really Should

Many might consider email marketing to be a thing of the past, but it is still going strong. Using email marketing has shown to be a highly effective marketing tool that many marketers still stand by. There are many benefits to using email marketing and it will require little risk on the part of your business.

It’s Cost-Effective

As a business, you know that marketing can be expensive and you want to have a positive return on investment (ROI). This means finding strategies that will cost little but provide large rewards. Email marketing is an excellent example of this. There are very few costs you will need to consider. Your main focus will be on creating the content for your email campaigns. You will see a very high ROI as email campaigns encourage people to click through to your website and learn more. Overall, email marketing is cost-effective and will help you find more business.


You Get Your Marketing Content to Your Targets

With many marketing strategies, you are never truly sure if your content reaches your target audience. With email marketing, you almost guarantee that your content will be received. In most cases, people opt to subscribe to an email list. This means that they are open to receive your content. Nearly 9 out of 10 emails sent by travel businesses successfully make it into the inbox of their intended recipients. So, you know that a majority of your content is getting through and that your target audience is viewing it.


You Can Customize Content

Consumers are more likely to engage with a business when content is directed at them specifically rather than a large general audience. You can use email marketing to create more personalized content that will engage your audience. There are many levels of personalization you can use. A simple way to start is to include the individual’s name in the email. Personalization can also be used to address specific groups. For example, you might market differently to returning customers and first-time customers.


Using email marketing as a strategy is a great way to reach people, grow your business, and see a positive return on investment. Some perceive it to be outdated, but it is still growing. A majority of people check their emails daily and email marketing is an easy way to reach them. By partnering with a digital marketing agency for email marketing, your tourism business can grow its engaged audience, increase ROI, and get more bookings. If you have any questions, comments, or want to schedule a call with the Adventure & Activity Marketing Pros, send us an email at