Why (and How) Your Attraction Should Be Using Pinterest

Why (and How) Your Attraction Should Be Using Pinterest

Pinterest

When you hear “social media marketing” do you automatically jump to Facebook and Twitter? While these platforms are beasts when it comes to marketing, don’t forget about Pinterest! Yes, it is full of DIY projects people never actually finish and gross zucchini noodle recipes, but it is also a perfect platform for businesses that are in the tourism industry. According to a study conducted by Ahalogy, 67% of Pinterest users are under the age of 40 and 35% of users have a household income over 100k, meaning these households most likely have disposable income. Also, nearly 25% of pins are travel and trip planning related! If those numbers alone don’t convince you to get on Pinterest, let’s dive a little deeper into why and how you should be pinning.

Why Your Attraction Should Be On Pinterest

Longer Shelf Life and Shared Content

Your content on Pinterest will have found the fountain of eternal youth and will live on forever! Ok, maybe it's not exactly like that. However, produce high-quality, evergreen content and it will have a longer shelf life than it would on other social platforms. With the search and discovery powers of Pinterest, ideally, your pins will be shared continuously.

Referral Traffic

According to Shareaholic, around 5% of referral traffic to websites comes from Pinterest. Meaning businesses with great content on Pinterest have the ability to drive conversions and visits to their websites. To accomplish this, we highly suggest ensuring all of your pins and your website is optimized.

Planned Trips

As stated earlier, nearly 25% of pins are travel related. The days of using a travel agency are over, and Pinterest has stepped in to be everyone's personal travel agent. Pinterest has grown to be a site that is most used for trip planning, so it only makes sense that your tourism business is posting your content to the site.

How To Get Pinning

Step One – Create Your Account

Make sure all of your information is filled out correctly, and that your profile picture accurately depicts your business or is your company's logo.

Step Two – Get On Board!

After you have added your profile photo and account information, it’s time for you to start creating your Pinterest boards. We suggest creating at least three boards, and these boards will depend on your company and what you offer. Some ideas for your boards could be your tours, products or places your company loves, and blogs. One of our favorite accounts to look at for inspiration is Expedia.

Expedia's Pinterest Profile

Step Three – Put a Pin In It

When adding a “pin” make sure to use a high-quality image that has a text overlay. There are multiple dimensions that work on Pinterest, but the most suggested one is 736 x 1102 pixels. Once you load your image, make sure your post is optimized by adding a title, description, and link. Ensure there is a keyword or two in the pin, and get to posting! Remember when pinning to ensure you are using high-quality photos, and studies show that users respond more to photos without any faces in them. Also, take some time to engage with other users by commenting on highly shared pins, responding to messages, and re-pinning other users and influences.

An example of a "Pin" from Expedia

Pinterest is still a relatively new platform when it comes to digital marketing, and now is a great time to get your tourism business on it. It's perfect for spreading brand awareness, interacting with influencers, and sharing your content. If you have any questions, feel free to contact us at AAMP Agency!

5 Digital Marketing Trends To Apply To Your Tourism Business in 2020

 

 

 

Customer using review site

1. Online Booking

According to a study done by Adobe Digital Insights, online revenue growth for the travel industry is expected to hit $98.02 billion. Nielsen Research has also found that travelers spend an average of 53 days visiting 28 different websites. To take advantage of this, websites should be user-friendly, updated frequently, and have the capability of online bookings and reservations.

2. Personalization

A Study conducted by American Express had shown that 83% of millennials that had participated in the study would allow travel brands to track their digital patterns if it meant it would help provide them with a more personalized experience. Respondents of the study had voiced that they believed customized itineraries are more desirable than general offerings. So how can you implement this information into your business and marketing tactics? Investing in Big Data will provide advanced data metrics that will make it easier to track visitors across different platforms. By utilizing the data gathered, your company will be able to create personalized marketing strategies.

3. Voice Searching Technology

Voice searching technology has been successful and will continue to gain in popularity with the rise of smart speakers. According to SEO expert, Neil Patel, a significant number of voice searches are phrased as questions and often involve a location. To take advantage of this technology, it is important to predict what questions your potential customers might be searching and incorporate that into your website and meta descriptions. Also, make sure that you are including information about your surroundings as well.

4. Digital Travel Content

Expedia had conducted a study that had found that digital travel content has a growth rate of 41% in the US. With the constant growth of social media, travel content has become widely consumed. Producing high-quality content for your attraction or tour has the opportunity to be organically shared through social media channels, which will help increase your online presence and spread brand awareness.

5. Increase in Digital Ad Spending

In a perfect world, your digital content would be enough to expand your brand awareness. Unfortunately, with the constantly changing algorithms and ad-heavy social media platforms, it is not that simple. ADI found that 38% of travelers were influenced by advertising when considering more than one destination. Also, E-Marketer predicts that hoteliers will increase their digital marketing budgets to grow consumer awareness. When looking at your 2020 marketing campaigns, make sure to take this information into consideration and invest in your digital and social media advertisements.

Navigating through the digital marketing world while also running your tourism business can sometimes become difficult. However, applying these tactics and trends will help the digital presence and brand awareness of your business. Here at AAMP Agency, we offer marketing, promotion, and response services that will help your business grow! Feel free to contact us with any questions you have.

4 Tips For Marketing For Valentine’s Day Travel & Bookings

4 Tips For Marketing For Valentine’s Day Travel & Bookings

The parks are the Nation’s pleasure grounds and the Nation’s restoring places.... The national parks…are an American idea; it is one thing we have that has not been imported - J. Horace McFarland

 

 

 

Photographer: Christopher Burns | Source: Unsplash

We know you probably just got out of your post-holidays haze and it may seem too quick to jump into Valentine’s Day material, but when it comes to digital marketing, it’s better to be early than late. It’s time to start planning on how you can market your tour, attraction, or destination to couples looking to add some spice to their Valentine’s Day. Here are 4 tips for marketing for Valentine’s day travel & bookings!

1. Highlight Benefits Of Picking Your Travel Package, Couple Tour, Etc.

If your tourism business has a travel package or tour designed for a couple (bonus points if it’s romantic), capitalize on it! Highlight your tour or product on the main page of your website, create social media ads, utilize email marketing, and more. When marketing your product, talk about the benefits of booking with your business and what sets you apart from your competition.

2. Add Value & Raise The Price Instead Of Discount Offers

One way to attract customers is by adding special comps to their experience. Try and see if you can partner with other vendors or tour operators to add in extra perks that will help you sell. It could be something as simple as a complimentary bottle of wine, or even a complimentary limo pick-up! The goal of doing this is to make the tour feel special, and it doesn’t mean you need to spend a lot of time and money on it. Be creative when coming up with your “perks”.

3. Avoid Being “salesy”

No one likes feeling like they’re interacting with a pushy salesman. Like mentioned before, highlight the benefits of booking with your business and treat them as a person and not just another customer. You can accomplish this by personalizing their booking process and amazing customer service!

4. Don’t Only Focus On Selling Your Biggest Product

Be inclusive! There are couples with all sorts of budgets. Make tours or offers for all price ranges. If your booking software has the capability (we recommend PeekPRO), include “add-ons” during the booking process to upsell your tours, destination, or attraction. That way, customers are able to customize their experience to where it fits in their budget. If you’re only focused on selling your biggest offer, you will be missing out on other bookings & customers.

A Valentine’s Day travel or tour experience is one of the best gifts for couples! So try implementing these tips in your marketing campaign, and make it an unforgettable Valentine’s Day for your customers. If you need help with reaching your audience and getting more bookings, that’s where AAMP Agency | Adventure & Activity Marketing Pros comes in. We are digital marketing experts in the tourism industry, and we’re here to answer any questions you may have and to get more customers through your door. Contact us today to get started!

Organic Growth Vs. PPC Marketing: What You Need to Know

Organic Growth Vs. PPC Marketing: What You Need to Know

Organic Growth Vs. PPC Marketing: What You Need to Know
Employee analyzing data

Digital marketing campaigns can be a great way to get the word out about your local destination attraction. Of course, if it were that simple, everyone would do it.

There are plenty of considerations when choosing a digital marketing strategy, chief among them your methodology.

When it comes to SEO, there are two main ways of generating traffic and boosting site visibility: organic growth and PPC marketing.

But which should you use for your digital marketing campaign? Read on to find out what you need to know about these two very different marketing methods.

Which Is More Cost-Effective?

We’ll begin with the elephant in the room, cost. Every business owner wants to save as much money as possible while simultaneously seeing the highest return on investment.

So between organic and PPC marketing, which is better for your budget?

In all honesty, it’s a bit of a loaded question. It’s virtually impossible to tell which has the best cost-benefit ratio without knowing your specific business’ needs.

Largely it depends on what you’re trying to get out of your online marketing strategy.

If you’re simply looking to generate more traffic to your website, a PPC campaign is a fantastic way to boost your site’s visibility.

If you’re interested in increasing your overall web presence, organic marketing, which tends to cost little or nothing, is the best way to go.

Which Works Faster?

If you’re going to put your time and effort into creating an effective marketing plan, you’ll need to understand that a marketing plan, no matter how well-tailored, takes time to generate results.

When you commit to a marketing campaign, commit to waiting 30 to 90 days for your campaign to really take effect.

Typically, however, PPC marketing takes a bit longer to take effect, though it depends on your target keywords. Most of your results will come in after a month or so.

On the contrary, organic growth strategies, such as videos or blog posts, have the potential to take an immediate effect given its shareable nature.

Which Is Easier To Manage?

Unless you’re going to hire a team to help you manage your marketing, you’ll likely end up doing most of the marketing management yourself.

As a result, it’s important that you understand the time commitments associated with both.

PPC marketing requires more intricate management, as it allows for immense customization. You can customize your keywords, research trends, and adjust accordingly.

Organic content is less time-intensive, but still requires a good deal of time. Whether you’re creating blog posts or focusing on on-page optimization, you’ll likely end up spending a few hours, at a minimum, per organic marketing adjustment.

Final Thoughts On Organic Vs. PPC Marketing

At the end of the day, it’s nearly impossible to tell which strategy will work best for your attraction’s brand. The ideal strategy involves a healthy balance of both PPC marketing and organic growth.

Interested in growing your business? Get started today and let iWerx help boost your brand’s web presence.

How To Make Your Tour, Attraction, or Destination Website More Credible

How To Make Your Tour, Attraction, or Destination Website More Credible

Tea at a laptop
Photographer: Dai KE | Source: Unsplash

When you're a tour operator or run an attraction or destination, your website is everything. It features your product, builds your brand awareness, can increase your conversions, and shows that your business has credibility. However, what may seem like small or simple mistakes can affect your business greatly. Keep reading to learn how to make your tour, attraction, or destination website more credible.

1. Show Your Reviews

If you're claiming to be the best tour operator in town, you better have the customer feedback to prove it! On your website, your business can include testimonials from TripAdvisor that link back to the original review. Also, don't share reviews where it says that it's written by "John Doe" if possible include the photo of the person leaving the testimonial.

2. Show That You're the Real Deal

Showing that you're a legitimate business will boost your credibility. Ensure that you have a physical address and accurate contact information on your website. Visitors need to feel like they are interacting with a legitimate business and not someone that is shady. To take this step even further, implement a Google Map on your contact page or the bottom of your page in the footer

3. Show That You're An Expert

If you've got experts on your team, include their credentials. If your business is affiliated with an organization, include that too! You can also include team member bios where you discuss their experience. When you're focusing on this step, of you link to another site always ensure it's a credible site!

4. Make It Simple to Contact Your Business

Site visitors do not want to have to dig to find your contact information. The harder it is to find, the less credible you seem, which makes them less likely to book with you. Include contact information in the header and footer of your website, and you can even include a contact page where they can send a message directly to your business.

5. Have A Professional Design

Visitors quickly evaluate your site's design to determine if it is credible. When designing your website, pay attention to layout, fonts, images, and more. Need help with your website? Start here.

6. Show Off Your Team

On your site, show the people behind your business and find ways to convey their trustworthiness through images and text! Include quality headshots and engaging bios.

7. Make It Easy To Use

A simple site that is user-friendly is the best thing that you can do for your business. To do this, ensure your site is responsive, that all media works, that booking software is simple, and that your business and its products are clear & concise.

8. Keep It Updated

If your site is out-of-date or not updated/reviewed regularly, be prepared to lose a lot of credibilities. Keep your website updated with its upcoming tour dates, keep up with technology, and keep your plugins updated to avoid any technical issues.

9. Go Easy On The Ads

Avoid having ads on your site as much as possible. If you must have ads, make it clear what is sponsored content and what is your content. Avoid using any sort of pop-up ads, although one simple email sign-up or promo is something that you can get away with, viewers don't want to see it more than once.

10. Check For Errors

From issues with plugins to small typos and grammar errors, run through your site with a fine-tooth comb and fix any kind of error you can find.

There you have it, How To Make Your Tour, Attraction, or Destination Website More Credible. If you have any questions or need help developing your website, AAMP Agency | Adventure & Activity Marketing Pros specializes in web development & digital marketing for the tourism industry. Contact us today.