Why Your Tourism Website Needs to Be Mobile Responsive

Why Your Tourism Website Needs to Be Mobile Responsive

Did you know that mobile devices make up two-thirds of all web usage? With the rapid advancement of smartphone technology, surfing the web on your cell is becoming more and more commonplace than doing so on a desktop. But what does that mean for you and your tourism business? It means that in order to amplify your visibility and to start reaching your clients on the devices they use, it’s imperative your company start shifting more focus onto the quality of your customers’ mobile experience.

For business owners, the goal is to always create an excellent user experience. A first-rate online user experience often leads to lower bounce rates and stronger customer loyalty, while a negative experience can easily turn off otherwise interested customers. Components such as slow loading speed, difficulty navigating or finding information, and unresponsiveness are all factors that are oftentimes neglected when thinking about a site’s mobile experience. Could you unknowingly be turning away potential clients simply because of how your mobile site is built?

Here are 8 reasons why you should invest in making your tourism website more mobile friendly:

1) Google likes mobile friendly content.

As the most popular search engine in the world, Google knows that most people use their smartphones and other mobile devices to look up their day-to-day information, and will prioritize its search results to match the needs of the user. Optimizing your tourism website and formatting your content to be more mobile friendly will improve your SEO, and in turn, may cause your website to rank higher – expanding your visibility and widening your potential audience.

2) A well-built mobile website helps to build trust.

Approximately 57% of online users won’t recommend a business with a poorly designed mobile website. Making your tourism website more mobile friendly will help to increase your brand’s credibility with new customers and to further legitimize your brand.

3) It makes it easier than ever for potential customers to contact you.

There are many studies that prove convenience impacts consumer behavior. Today, consumers’ lives are busier than ever. Due to this, 83% of participants in a recent study decided convenience was more important now than it was five years ago when considering which companies to give their business to.

People tend to pursue the option that will save them time and effort, meaning the more convenient it is for customers to contact you, the more likely they are to do it. Why miss out on this simple way to improve your lead generation?

4) It will give you a competitive edge.

It’s easy to put off making your website more mobile friendly, but consider this –
chances are your top competitors have already made their website mobile friendly. And as we just discussed, new customers have a tendency to choose the more convenient option. If it’s easier to book a rental, contact a representative, or find more information on your competitor’s mobile site than it is on your own, you may lose out on that client even if you provide the better service. Don’t give your competitors the advantage – make the wise choice and give your business an equal chance.

5) It may help increase your sales.

With each passing year, more and more consumers are relying on their smartphones to perform everyday tasks, such as communicating, socializing, and, of course, shopping. Did you know about 79% of smartphone users have made a purchase online using their mobile device in the last 6 months? You may be missing out on dozens of potential clients everyday solely because it’s difficult to operate your site on the device they’re using.

6) Mobile friendly websites tend to garner more page views per visit and lower bounce rates.

Like with anything else related to your business, an easy and responsive user experience is the ultimate key to a higher conversion rate. If most users are looking you up on their smartphones, it’s a no-brainer to optimize your site to be as accessible as possible for them. Mobile websites that load fast, are easy to navigate, and are legible without needing to zoom in are huge deciding factors in getting a visitor to stay longer on your site and to explore more of its pages.

7) A better mobile experience contributes to customer retention.

It goes without saying that if a customer is satisfied, the higher the chances are they may return or recommend you to others. However, this works both ways – if a customer is unhappy with their experience, it becomes equally likely they’ll never work with you again and may even warn others from working with you too.

Studies show that about 62% of online consumers are unlikely to work with a company again in the future if they had a negative mobile experience. Don’t lose the chance to gain a repeat client, as it’s well known that loyal customers tend to bring in more revenue over the long run than new customers.

8) Mobile devices are typically used to research a service before purchasing.

Did you know that before purchasing from a company, approximately 69% of users (ages 18-39) will research a product or service from their mobile device? This is usually done to compare prices, to contact the company for more information, or to learn more information about a service.

While studies show that most people will complete their purchase on their desktop, they will usually do a mobile search first to help make up their mind – but if your website isn’t mobile friendly, you may lose the opportunity to win them over. How many times have you exited out of a website because it was unresponsive or difficult to use? Don’t miss out on the hundreds of potential customers who visit your website on their mobile device simply because you didn’t invest in a better mobile experience.

What We Can Do to Help

Our professional team of web developers know exactly what your tourism business needs so your customers have a successful mobile experience every time. Here at AAMP Agency, we offer two incredible web building options – both including an optimized, mobile friendly version of your site.

Our AAMPsite Template Website is available for only $750 down, with a $199/mo managed service subscription. Or for more complex sites, our AAMPsite+ Custom Website is available for $2500 down, with a $299/mo managed service subscription – an incredible deal with a great value. We provide everything your tourism business needs to create a strong online presence – from conversion focused designs to on-page search engine optimization. Whether you need 5 pages or 500, we have the skill and experience to create a site you can be proud of that will work great on both desktop and mobile. Start reaching thousands of potential customers on the devices they’re already using – schedule a call with us, and start optimizing your tourism website for mobile today!

Picking The Right Tourism Marketing Agency

Picking The Right Tourism Marketing Agency

How Do I Pick The Right Marketing Agency For My Tour Business?

I wanted to write a blog post (something I never do) because I hear this question daily. "How do I pick the right marketing agency for my tour business?". We get it! There are a lot of agencies available, and there are some good ones in this tourism industry. So, if you are picking an agency, why should you choose AAMP Agency?

To me, the reason is simple. I am not only running an ad agency, but I am running a million dollar a year tour operation as well. When we started serving tourism clients, a lot of the problems they were dealing with were specific to tour operators. These problems were not something that the local burger place or the dentist up the road we’re dealing with. For us to be successful in the tourism space, I was also going to need to speak the language. This led to the purchase of a 2018 Jeep Wrangler Rubicon and the creation of Vegas Jeep Tours.

We started up like many of you. With a simple website and $1,000 a month in ad spend. It was not long until tour bookings were coming in and I had soon learned of all the challenges and headaches that many of you face daily. Because we got the first-hand experience, we were able to take everything we were learning from running a tour business and put it into our tourism marketing agency. We discovered answers to problems we had no idea were going to become issues, and we learned that normal marketing strategies that work for the burger shop would not work in getting more tourists through the door.

This was 3-4 years ago and 6 Jeeps, 10 Jet Skis, 2 Boats, 10 Scooters, and 10 Polaris Slingshots ago. We have grown. We figured out very quickly how to get more customers, and how to get them to convert into reservations. We learned how to take one tour business and spin it into 2 good-sized rental/tour operations, as well as a guided tour of the Hoover Dam. All of the knowledge that we have gained has been brought back into AAMP Agency. We are not just talking about good-looking websites or fun videos on your Facebook page. We are talking about taking every single dollar of ad spend and tracking how well that converts into more bookings, and how to scale our marketing and ad spend into something that is much bigger. We are monitoring every phone call, every ad click, every cart abandonment, and optimizing our marketing strategies to make sure that businesses just like yours can continue to grow.

We started with this one simple mission…..to be the best and biggest marketing agency serving the tourism industry in the United States. We are not there yet, but I hope to come back to this blog post in the next coming years and be able to say without a doubt, we are the best in the business. I want to help your tour business get more customers, and my team and I know how to make that happen. If you would like to hear just how we do that, schedule a discovery call with us. I hop on almost every single one as I am just as excited about growing your business as I am mine. Let’s Go!

– Stephen Edwards, Owner Of AAMP Agency & Vegas Jeep Tours

5 + 3 =

To Promote Their Destination During The COVID-19 Pandemic, “Dear Belize” Offers A Free Trip for Two

To Promote Their Destination During The COVID-19 Pandemic, “Dear Belize” Offers A Free Trip for Two

“Dear Belize” Campaign Offers A Free Trip for Two To Promote Their Destination During The COVID-19 Pandemic

On May 6th, 2020, the Belize Tourism Board had announced a giveaway as part of their “Dear Belize” campaign. The virtual postcard campaign’s goal is to inspire future traveling to Belize, following the COVID-19 pandemic. Over the next few weeks, those entering must submit a video to win a free trip to Belize once it is safe to travel again.

For anyone wanting an amazing getaway to Belize, participants must create a short video explaining why they love the Central American/Caribbean destination, and a winner will be selected at random. The Dear Belize team will be taking advantage of the user-generated content, and sharing their favorite submissions across all of their social media platforms!

The prize includes a free eight-day trip for two Belize, which includes roundtrip airfare, luxury accommodations, and an opportunity to experience rainforests, stunning waterfalls, historic Mayan ruins, and more. Belize is also home to the largest Barrier Reef in the Northern Hemisphere and has an incredibly wide range of eco-activities, lodgings, and cultural offerings.

The requirements for participants are simple and can be found here!

How To Market Your Tourism Business After Covid-19

How To Market Your Tourism Business After Covid-19

This illustration, created at the Centers for Disease Control and Prevention (CDC), reveals ultrastructural morphology exhibited by coronaviruses. Note the spikes that adorn the outer surface of the virus, which impart the look of a corona surrounding the virion, when viewed electron microscopically. A novel coronavirus, named Severe Acute Respiratory Syndrome coronavirus 2 (SARS-CoV-2), was identified as the cause of an outbreak of respiratory illness first detected in Wuhan, China in 2019. The illness caused by this virus has been named coronavirus disease 2019 (COVID-19).
Photographer: CDC | Source: Unsplash

The COVID-19 pandemic has proven to be a challenge for businesses across the globe. While it may feel like everything has slowed down, that doesn't mean that your tourism business, attraction, or destination has to stop building brand awareness and marketing. Eventually, we will all recover and resume operating normally. At AAMP Agency, we're the activity & marketing pros, and we want to help your business continue to grow during this time as well as prepare for when COVID-19 restrictions are lifted in your area. Keep reading to find out how to market your tourism business after the COVID-19 pandemic.

1. Don't Stop Your Marketing Campaigns

When tourism businesses across the globe are halting or changing operations to slow the spread of the COVID-19 virus, it may seem like a quick way to save your business money is to cut all marketing campaigns and budgets. We advise against this because by doing so, you are halting your brand awareness during a time where consumers are online & scrolling through news feeds the most. What we do suggest is that you pivot and readjust your marketing campaigns. Change the tone to be more empathetic & understanding during these stressful times, change your targeting, and even lower your budgeting if need be.

2. Maintain Brand Awareness With Social Media

Continue to maintain your brand with consistent posts on your social media pages. During this time, it may be difficult to gather new content so we recommend taking advantage of reposting user-generated content, incorporating throwbacks, and sharing relevant information.

3. Try To Reschedule

If your tourism business or attraction is accepting bookings but is dealing with last-minute cancellations, try to retain your customers by offering to reschedule. We've written a whole blog about dealing with last-minute cancellations, so check that out here.

4. Self-Guided Or Small Group Tours

The Centers for Disease Control recommends social distancing and gatherings to be less than 10 people. In the tourism industry, we can expect to see consumers wary of large group activities. While creating and focusing on self-guided or small group tours may take some logistical work for your business, these types of tours help limit contact and will appeal to cautious travelers.

5. Promote Local Travel

The travel industry has come to a screeching halt in just a matter of a few months. During this time, a good option is to look closer to home and develop tours that will cater to the locals in your area! Even during a time where there is no crisis, it will still remain as a way for your business to generate extra revenue.

6. Market As A Staycation

Throughout 2020, it is expected that many travelers will avoid traveling abroad and some travelers may not even have the opportunity to travel abroad due to travel restrictions. Because of this, we expect to see an increase in consumers wanting to still feel like they've had a "getaway" but still remain within their area. Once it is safe, local activities and guest houses will be in demand, which is why we suggest investing in promoting local travel now!

7. Early Bird Offers

There is no set date to when it will be safe to resume normal operations, however, we can expect to see travelers making plans for early 2021. Now is a good time to offer early bird offers for later in the year, or even 2021 to start generating a line of revenue.

8. Focus On Fixing What Is Broken

If during this time, your tourism business can only prioritize one thing, we suggest fixing anything that is broken. Create a new site with an optimized booking flow, take this time to create original & engaging ads, re-visit your content strategy, and more. We've written a guide on what tourism businesses should do during the COVD-19 pandemic, so check it out here.

This pandemic and how it has affected businesses is constantly changing, and at AAMP agency we are following the pandemic closely to help tourism businesses, attractions, and destinations around the world continue growing their business during this challenging time. If you have any questions or need help with your digital marketing, the team at AAMP Agency is ready to help! Contact us today.

5 Digital Marketing Trends To Apply To Your Tourism Business in 2020

 

 

 

Customer using review site

1. Online Booking

According to a study done by Adobe Digital Insights, online revenue growth for the travel industry is expected to hit $98.02 billion. Nielsen Research has also found that travelers spend an average of 53 days visiting 28 different websites. To take advantage of this, websites should be user-friendly, updated frequently, and have the capability of online bookings and reservations.

2. Personalization

A Study conducted by American Express had shown that 83% of millennials that had participated in the study would allow travel brands to track their digital patterns if it meant it would help provide them with a more personalized experience. Respondents of the study had voiced that they believed customized itineraries are more desirable than general offerings. So how can you implement this information into your business and marketing tactics? Investing in Big Data will provide advanced data metrics that will make it easier to track visitors across different platforms. By utilizing the data gathered, your company will be able to create personalized marketing strategies.

3. Voice Searching Technology

Voice searching technology has been successful and will continue to gain in popularity with the rise of smart speakers. According to SEO expert, Neil Patel, a significant number of voice searches are phrased as questions and often involve a location. To take advantage of this technology, it is important to predict what questions your potential customers might be searching and incorporate that into your website and meta descriptions. Also, make sure that you are including information about your surroundings as well.

4. Digital Travel Content

Expedia had conducted a study that had found that digital travel content has a growth rate of 41% in the US. With the constant growth of social media, travel content has become widely consumed. Producing high-quality content for your attraction or tour has the opportunity to be organically shared through social media channels, which will help increase your online presence and spread brand awareness.

5. Increase in Digital Ad Spending

In a perfect world, your digital content would be enough to expand your brand awareness. Unfortunately, with the constantly changing algorithms and ad-heavy social media platforms, it is not that simple. ADI found that 38% of travelers were influenced by advertising when considering more than one destination. Also, E-Marketer predicts that hoteliers will increase their digital marketing budgets to grow consumer awareness. When looking at your 2020 marketing campaigns, make sure to take this information into consideration and invest in your digital and social media advertisements.

Navigating through the digital marketing world while also running your tourism business can sometimes become difficult. However, applying these tactics and trends will help the digital presence and brand awareness of your business. Here at AAMP Agency, we offer marketing, promotion, and response services that will help your business grow! Feel free to contact us with any questions you have.