A good photo helps a person be able to relive a memory, in fact it is a souvenir these days. As a tour operator, being able to capture a good photo will help you with creating content for you digital marketing, as well as provide something for your guests! Here are our 8 photography tips for tour operators, tourism businesses, and attractions.
1. Know the Place & Photo Opportunities
As a tour guide, it is your responsibility to know the place you are bringing your guests to. Know the heritage, culture, and to make things better – the best photo ops! Your guests will appreciate you knowing where to take them for the best photo, as well as taking the time to make sure they get a quality photograph.
2. Understand your device
A good photographer understands how to use its device, whether that is an iPhone, or a DSLR camera. If you're using a DSLR camera, it helps to have an understanding of the camera basics (exposure, shutter speed, aperture, etc). However, with technology these days the Auto function can get you some decent photos! If you're using a phone, sepdn some time testing out it's different camera functions.
3. Standing Still & Lighting
You want your guests to have a decent photo, so when you go to take their picture keep two things in mind – stand still and ensure good lighting. If your device has an auto function, it will compensate for the lighting as long as it's not too dark. Also, it seems obvious – but try not to move when taking a photo. Turn yourself into a human tripod, point the camera, make sure everyone is in focus, and click the button!
4. Patience Is Key
You won't get a perfect photo every time, even the worlds best professional photographers know this! Patience is key, especially as a tour guide. Sometimes it may take multiple shots to get the right one, and that's ok. Also, if your tours take guests to a famous location (for example the the Las Vegas Welcome sign) be patient with the crowd, everyone is there for their photo op!
5. Edit the Photos
Editing your photos gives it an extra wow factor. We're not saying you need to Photoshop people out of backgrounds, but adjusting the lighting or throwing a quick filter/preset on will make a huge difference! If you edit your photos the same way each time, this also helps with building your brand and its look.
6. Use Natural Lighting When Possible
Natural lighting is your best friend. As a tour operator or attraction, you can't always be dealing with flashes, soft boxes, and even more gear. A soft natural light is key when it comes to taking a quick, but good quality photo. Try to make sure there are not any harsh shadows on your guests faces when you're taking their photo, and if there is try to find a better spot or angle.
7. Frame It Right
When taking a photo of your guests, make sure to frame the photo right. Don't stand too far back to where you can barely distinguish your guests, and don't be up in their faces either. Try to aim for having at least the upper half of their bodies, with the attraction or tour site behind them in the shot.
8. Keep it Horizontal
For most purposes, hold your camera horizontally. The photos tend to look better, and will work more for a variety of platforms such as Instagram and your website. Plus, it helps capture your guests and the surrounding area that you've taken them to see.
Having good quality photos of your tours or attraction, plus photos of your guests will ensure that you have tons of content! Not only that, but your guests will appreciate the effort, and it helps encourage them to tag your business in their social posts. At AAMP Agency | Adventure & Activity Marketing Pros, we can help your tourism business or attraction with capturing high-quality photos. If you have any questions or would like us to snap some photos for you, contact us today!
Right now Facebook is known for its constantly changing updates & algorithms, as well as their new shift towards transparency and user privacy. These changes affect how your tourism business’s ads run, as well as your organic reach and the way your business uses Facebook. Keep reading to find out about the Facebook updates your tourism business needs to know about!
New Business Tools in Messenger
Recently, Facebook has announced some new business tools in Messenger, which will most likely start rolling out later this year. So here is what might be available soon!
Lead Generation Tools
This tool has been in beta-testing for a while, and its an option in Messenger’s template that allows businesses to set up automated, chatbot-like experiences to quickly generate leads. Businesses will also be able to integrate CRM tools to track the leads.
Also announced earlier this year, this feature will let businesses integrated their appointment calendar through booking software with Facebook. Your business will then be able to accept appointment bookings through messenger, and its goal is to help businesses convert conversations into purchases/bookings.
Improved Event Reporting
Facebook has mentioned that this feature is on its way and will make it easier for a business using the Messenger platform to report and track conversions. This might include analytics tracking clicks, bookings, and interaction with chatbots. While we don’t have all the details yet, we’ll make sure to update you as soon as we do!
Collaborative & Monetization Features for Instagram & Facebook
Facebook will be releasing new collaborative features for their Stories platform! Which will include the following…
New Collaborative Feature
These will allow multiple accounts that are pre-selected to their own image or video to your story.
Engagement-oriented Reply Feature
This update will allow brands to create a call to action that asks users to submit their own photos and videos!
Monetization & Selling Features
This feature will allow select creators to tag products on Facebook (like on Instagram) and then sell directly.
New Video Publishing Tools
Facebook Live Rehearsals
For those that incorporate Facebook Live, at some point, Facebook will be introducing Live Rehearsals. This feature will let you broadcast your Live feed to page admins and editors only, so you can do a test run and receive feedback. There will also be a “trimming” feature, allowing Live users to cut out the beginning and end of their live replays.
As far as updates, it’s been a little slow so we’re looking forward to these new features! Check back to our blog regularly to keep up with the latest update news, as well as get destination marketing tips. If you have any questions, contact us at AAMP Agency | Adventure & Activity Marketing Pros, we’re always happy to help!
Let’s be real here, everyone at some point in their life suffers from a case of the FOMO’s, aka the Fear Of Missing Out. It’s a normal feeling to experience in this day and age where Instagram aesthetic is important, and social media is making millennials feel as if they constantly need to be busy. A study conducted by EventBrite found that 69% millennials experience FOMO and that 60% of millennials make reactive purchases because of it. However, this doesn’t just apply to millennials, another study has shown that more than half of social networkers experience the fear of missing out. So what if we told you that you could use FOMO to your advantage in your tourism marketing tactics? Follow these 10 easy tips and you won’t be missing out!
1. Show that People are Buying
A simple way to tap into an audience’s inner FOMO is to show that other customers are making a purchase. An easy plugin for your website will create a pop-up that features the first name and product that was purchased by the recent customer.
2. Show Sold Out Opportunities
Booking.com is a perfect example of using FOMO in marketing tactics. One example we can pull from them is how they show sold out opportunities in big red letters. They also make sure to include options for when a room is available, and by doing so it adds pressure on the potential customer to make a purchase.
3. Tick-Tock, Add a Clock
The goal is to trigger FOMO in a potential customer and nudge them into making a reactive purchase or reservation. Amazon is another prime example (pun intended) of using FOMO marketing strategies. When Amazon features a special deal or offer, they add a countdown clock to show exactly how much time is left on the offer. One way to use this tactic in the tourism industry is to add the countdown timer onto a special offer on your website.
4. Trigger Competitiveness
Adding a feature to your website that highlights how many potential customers are looking at the same offer is yet another FOMO marketing strategy. It adds an underlying message to the potential customer that if they don’t take advantage of the offer fast enough, that another buyer will get it. See the below example from Booking.com.
5. Let’s Make It Exclusive
Human beings, especially millennials, love being a part of something exclusive. Offering exclusive deals is a great way to not only trigger FOMO in your audience, but it can also help with increasing your social following, email list, and spreading brand awareness. You can also create exclusivity for your tourism business by creating a rewards membership or a V.I.P offering.
6. Social Proof and User Generated Content
Social proof and user-generated content isn’t just a FOMO marketing tactic, and it is something that should always be included in your marketing strategy. Potential customers are more likely to trust the opinions and experiences of their peers than an advertisement. To utilize this in your business, encourage customers to share their experience through social media by using a specialized hashtag or tagging your business in their posts. When a customer does share their experience online, don’t just leave them hanging! Engage with them by commenting and reposting their photos. Their opinion gets recognized, and your business gets free content. One great example of capitalizing on user generated content is the Instagram of Visit Canberra, where they have a specialized hashtag, share photos and experiences of other uses, and utilize their Instagram Stories to share their content.
7. Let It Expire
If your tourism business is not already on Instagram or Snapchat, it’s time you get to posting! Snapchat and Instagram Stories are two platforms that allow a user to post content for 24 hours before it disappears. A great way to take advantage of this is to post a special offer on these two platforms. Viewers and followers who are interested will be pushed into making a reactive purchase before the 24 hours is up. Another way to implement Snapchat and Instagram Stories into your FOMO marketing strategy is to feature your tours or attraction and push out great content that will allow your audience to see what they could experience.
8. Promote the Experience Not a Product
It’s natural for your audience to seek out unique experiences, and being in the tourism industry, your business is all about the experience! Focus your advertising on selling the experience and what your potential customers will encounter, and not on a product or the pricing. You can accomplish this through videos, blogs, great content, and implementing user generated content.
When creating advertisements, every phrase or sentence you use is important. Make sure you are including phrases that can create a sense of urgency. For example, use phrases such as “limited space available” or “Book now and don’t miss out on this offer!”
10. Using FOMO During the Booking Process
Our final tidbit is less of a tip, and more of a simple three-step plan you should be implementing in your business. FOMO marketing works well in the tourism industry, so don’t be sparse with it. There is no need to sprinkle a little here or a little there, use it abundantly and throughout every step of the booking process. Here’s how:
Before the booking journey begins, encourage your potential customers to share your offer or to invite their friends.
During the process, allow the customer to share your attraction or offer across multiple social platforms. You could even offer a small reward to those who “check-in” to your attraction on social media to give your business a boost.
After the booking process is complete, encourage reviews and more sharing! Take it a step even further by encouraging the customer to share photos of their experience with your company.
Having a strong marketing strategy in the tourism industry can be difficult to navigate. Implementing tactics that can trigger FOMO can help your business thrive even more and increase your brand awareness. At AAMP Agency | Adventure & Activity Marketing Pros, we eat, breathe, and sleep marketing, and we’re here to help you. Feel free to contact us with any questions you may have!
Instagram is unique from other platforms because it is highly visual, making it a great platform for tourism business or attractions. There are certain things that your business can do to make it more Instagram-worthy, and you will see more engagement! Read on to find out more!
Why Does Instagram Matter?
Instagram has over 700 million monthly users, 80% of those who follow a business on their account, meaning it’s time for your business to be on there. Instagram is also the perfect opportunity for your business to reach your audience on a more personal and transparent level!
Steps to Make your Business Insta-Worthy
Create a Business Profile
First things first – create a business profile instead of a personal account. Make sure to include your business’s name (duh), a category, and create a brief description using your keywords! Don’t forget your website and location.
Put Your Brand Personality In It
An Insta-worthy business is one that gets engagement (comments, likes, tagged in posts, etc). To do that, your business is going to need a personality! Think of it like speed dating – they stop by your profile, and if you don’t come off as interesting they never call back. So, before posting, ask yourself – what is our brand personality? Is it funny, snarky, relaxing? Whatever it is, make sure it is consistent across all of your platforms and that it’s noticeable! If you need an example of a feed with a clear brand personality look at Intrepid Travel! Their brand voice is about being adventurous, and their feed & captions reflect that.
Develop an Aesthetic
Developing an aesthetic means setting a visual standard for things you post, and it should reflect your brand personality. To develop an aesthetic, come up with a color palette that al of your posts will follow. You can also use photo planning apps such as Planoly to arrange your photos and see what looks good before posting onto Instagram.
Hashtags and Locations
Using hashtags and geo-tagging locations will allow your business to have a wider audience reach. Use hashtags and location tags in every post! This will help your Instagram page become more discoverable by users, and help you connect with relevant followers in new areas. To take it one step further, come up with your hashtag and encourage customers and followers to use it! This is also a strategy in encouraging user-generated content (Read more about UGC here & here), which will, in turn, get your business free content!
Instagram is a visual platform, meaning your posts need to be high-quality! To get high-quality photos and videos, think about lighting, clarity, backgrounds, etc. Check out our blog on how to take good photos to learn more. One way your tourism business or attraction can ensure quality photos is to create a photo booth, that way you can ensure good lighting and a nice background. Customers coming to your attraction will also be more inclined to take a photo and tag your account!
Keep your content interesting! Don’t keep posting photos of a happy customer in front of your business/attraction, your followers will get bored and you will have a hard time getting engagement. Here are some ideas of content to add to your mix:
• Behind the Scenes
• Employee/Tour Guide Features
• Candid photos
• Tip of the Day
Engage with Customers
Your followers will be more likely to engage with you if you also engage with them! Engaging with customers can be as simple as commenting on a post they’ve tagged your business in or re-posting them. Also, if you are going to re-post a customer, make sure to tag them in your post to increase engagement!
Promote Your Business
You didn’t make a business Instagram profile just to scroll and have fun with it! Make sure that at the end of the day, you are promoting your business or attraction. However, make sure you don’t come off as too “salesy”, look for creative approaches such as giveaways, contests, discount codes and more. Also remember to include a call to action such as “Learn more”, “tap the link in our bio”, “book now” etc.
Instagram is an amazing platform for promoting your tourism business or attraction! Follow our 8 tips to make your business Insta-worthy, and you will see an increase in engagement. If you need assistance, don’t worry because that is what the AAMP Agency | Adventure & Activity Marketing Pros destination marketing experts are here for. Contact us today with your questions, and we’ll get back to you!
So your business is all set on social media, you’ve got your information filled out and a photo so now what? Here are 10 social media post ideas for your tourism business or attraction!
1. Customer Reviews
By posting reviews and testimonials, it’s free content but also helps build credibility and authenticity for your brand.
2. Any Awards or Press
If your business has received an award or is featured in any press articles (local magazine, buzzed listicle, etc), brag a little about it! Share this great news with your audience!
3. Local Articles or Blogs
Local news articles or blogs are more free content! Not only that, but it’s a good way to build a relationship with other businesses and your local community.
4. Exclusive Deals & Discounts
We don’t suggest that you post about your deals and discounts every day, but every other week or so is good to keep it in front of your audience’s mind.
5. Your Company’s Mission & History
Consumers like knowing about a company they support, and by talking about your mission & history you are helping build your brand and authenticity.
6. Get Engagement with Games
Post a photo and ask your audience to guess where it is, put up a Tuesday Trivia questions, and anything creative to get engagement from your social media audience. Throw in a giveaway and you will see an increase in engagement!
7. Share Your Blogs & Website
Occasionally share a blog your business wrote or links to your website. While you’re pushing out fun content, sharing a link to your website or blog helps remind your audience of what it is that you’re trying to accomplish.
8. Company News or Celebrations
Company picnic? Tour Guide of The Month? Throw it up on your feed! Your audience will notice the transparency in your business!
9. Customer Photos
User-generated content is your best friend in the tourism business. Your customers want to share their experience on social media, so ask them to tag your business to get featured. Re-post their photos and engage with their posts. This will also help build your brand and again… free content!
10. Live Feeds
Share a live feed of a portion of your tour, if your business is at a tradeshow, whatever it may be as long as you keep it interesting! Don’t just set the live feed pointed towards a crowd and let it sit there for 2 hours. If you’re doing a live feed, don’t be scared to play news anchor and hop in front of the camera to talk about what you’re currently doing, your business, etc.
The world of good content is endless, and it can be extremely difficult to keep up with. One thing we have noticed is that a majority of tourism businesses and attractions get stuck in a rut of uploading photos after photos. At AAMP Agency | Adventure & Activity Marketing Pros, we eat, live, and breath destination marketing and creating content is our game. Contact us today for any questions you may have, or if you’re ready to start growing your business!