The current oversaturation of the tourism industry makes it difficult for customers to remain loyal to one company. Moreover, with the simplicity of social sharing making it easier than ever for businesses to push special promotions onto potential customers, it is becoming more and more challenging for consumers to stay committed to only one brand.
The travel and adventure tourism industries are highly competitive. It is important for businesses to equip themselves with the best strategies to outrank their competitors. Without a doubt, the best way to stand out is to establish a long-term, genuine relationship between you and your audience.
Here is a list of some proven ways to create loyalty for your business:
1. Understand your customer.
Understanding your customer goes beyond knowing their intent. Irrespective of your business size, building a personal relationship with your customers can be difficult and is not always easily attainable. However, there are always ways to gain a better understanding of what your audience wants and how they want you to deliver it (for example: requesting surveys, reading online reviews, etc.).
Understanding your customer makes it possible for you to see which aspects of your business need more improvement, which aspects your audience cares the most about, and which aspects to potentially drop. Encouraging your customers to give honest feedback is a step towards understanding what their intentions are for working with you (Are you the most cost effective option? The most convenient option? The most environmentally conscious option?) and what it takes for them to feel satisfied with your services.
2. Deliver excellent customer service.
For most people, their time is precious. It is important that your business take each individual’s time seriously and deliver the best experience you can to each paying customer. Excellent customer service is one of the top reasons a person will return or recommend you to others. When a service satisfies someone and meets their expectations, the return on investment can be extremely profitable in the long run.
Customers will remember the most important details of their experience with you. People have a tendency to harshly judge even the smallest negative interaction they may have with you and will recall this experience every time the need arises. It is best to always try to provide positive interactions, to be quick and responsive to queries, and to hire friendly staff early on.
3. Be transparent with your rates. Say no to hidden charges.
Transparent pricing has many benefits. Most of these benefits are long-term. It is always best to state your rates upfront than to be riddled with hidden charges. By practicing transparency, you quickly and easily establish trust with your customers. And if there is already trust built between you and your audience, then there will be no need for you to go to extra lengths in trying to win them over through added perks. Honesty and transparency are always the best policies for your business. When in doubt, be genuine and honest.
4. Set clear expectations.
Customer satisfaction is the ultimate goal for every business. When your customer’s expectations are not met, without a doubt they will look for something better next time. However, if the opposite happens, customers are more likely to stick around. With this, it is best to always set clear expectations upfront so your customers know what to expect and what to look forward to. Do not sugarcoat things, do not oversell your services, and do not give false hope. Doing so will only lead to disappointment. If you truly believe in your product or services, be honest about what a paying customer should be able to expect, and then deliver.
5. Show your customers how much you appreciate them.
One of the best ways to obtain loyal customers is to show them how much you appreciate them. For example, if it is a customer’s second time using your services, it would be wise to reward them with a special deal. A move like this will make your consumers understand that their business is acknowledged, appreciated, and welcomed.
Other ways to reward your customers is to include a complimentary activity, a discount voucher for their next service, or simply a small token to take home at the end of their experience. Small acts of appreciation can truly make the largest difference.
Create Loyal Customers With Our Help
Figuring out how to create repeat business for your company is something that can take a lot of time and focus, but can be instrumental to the long-term success of your business. When customers are loyal to you, they will not be as easily swayed by availability or prices. Oftentimes, loyal customers are even willing to pay higher rates for your services if it has been proven to them that the extra pay is worth it. Creating loyal customers can be simple, especially when you genuinely value your connection with people. Let us help your tourism business create genuine connections between you and your audience, and let’s take your company to the next level. For all your marketing needs and business strategizing, reach out to AAMP Agency . Schedule a consultation today!
A tour is not complete without a great guide. Your tour guide will be the one who primarily interacts with your clients and will be the face of your business during your customers’ time with you, so this role carries a significant importance.
Hiring a tour guide is not as easy as it looks. In order for this process to be successful, you should know which factors and qualifications to search for.
Let’s take a better look at the steps needed to help you recruit and retain good tour guides:
1. Know exactly what kind of candidate you are looking for.
Building a picture of your perfect candidate will make it easier for you to analyze which factors to consider during the hiring process. Try creating an ideal model in your mind – this will help you to focus on the qualities that hold the most importance to you and to easily separate these traits from the rest. Determine beforehand what kind of personality you would like your tour guides to possess, which values and ideals you would want them to uphold, and what kind of benefits they should be able to bring to your company. Once you have a list of these factors jotted down, the hiring process won’t feel like such a large task.
2. Create a compelling job listing.
A compelling job listing will bring the best applicants straight to you. There will be no need for desperate measures if you can create a job listing that is not only true to your company, but beneficial for your candidates.
Be clear and straightforward with your job description, focus on the positive aspects of the job, ask specific questions that directly answer what you want to know from each applicant, and be sure to let candidates know why they would want to work for you, as well. Do not be too strict with your job requirements as it is possible you may scare good candidates away. Tour guides need to be fun, entertaining, and light, so requiring an equal balance of skills and attitude should do the trick.
3. Post your listing on every job hiring platform.
The hiring process does not happen overnight; it can require patience and time. However, being present on every hiring platform is one of the quickest ways to meet your ideal tour guide. The more listings you post, the higher the chances are of hiring the best candidate. Don’t forget to also try reaching out to your family or friends for possible recommendations.
4. Offer paid training.
More often than not, the best candidates will always apply for the companies that offer paid training. Paid training allows your newly-screened tour guides to grow professionally with security.
It’s also important to remember that training does not end after you’ve hired someone. Hiring them is only the beginning. Your team will continue to learn from you for many months afterwards, so it’s best to start the learning process off in a secure, safe way that does not intimidate or overwhelm them.
5. Supervise them but also let them be themselves.
There is a very thin line between supervision and control, and it is important for you to know the difference. Allow your newly-hired team members to be themselves. Supervising them allows you to correct their mistakes quickly, but being a little loose with them will show them that you trust them and will boost their confidence. Take the time to find a good balance between the two. As a result, your team is sure to love their job even more.
Want to Expand Your Tourism Business? Consult With Us Now
Hiring can be a time-consuming process, so let us help you get the rest of your business together while you’re busy building your dream team. AAMP Agency is a group of experts who knows exactly how to get your company to where it needs to be. To learn more about how we can help take your tourism business to the next level, contact us today.
When people visit your website for the first time, an aspect that is oftentimes overlooked but can make or break their attention is your ‘About Us’ page. This is true for both business and personal websites. Your ‘About Us’ page is your chance to introduce yourself to your audience, show them who’s behind the screen, and create those first moments of credibility and trust.
In the adventure tourism industry, your bio can speak volumes about your credibility. It is here that potential clients subconsciously decide if your business is the right one for them to support.
Let’s learn more about how to write compelling content for your ‘About Us’ page.
7 Proven Ways to Write a Compelling ‘About Us’ Page
1. Know your audience.
Knowing your audience is imperative in writing compelling content for your website, especially on your ‘About Us’ page. First, determine the type of audience you want to attract, then second, leverage your knowledge to convert them into potential customers. It is crucial to anticipate their unmet needs and to find a compelling way to persuade them that your company can offer a solution.
2. Persuade your audience with your personal story.
There is nothing more engaging than telling a story that people can relate to. It is oftentimes very persuasive when customers can read about and engage with a real-life narrative to help convince them that your services are worth it. Do not rely on facts about your business alone; stir up interest by sharing a personal story.
3. Tell your audience what you stand for.
It is important for you to figure out early on how your company stands out in an industry as saturated as adventure tourism. First, formulate a statement about what you stand for. Second, let your audience know the purpose of your business. Third, let them feel your presence consistently through your statements, posts, content, and more, and make your message bold enough to help them understand the benefits of your services.
4. Show a photo of yourself.
Showing the person behind the business is a quick way to build credibility and trust. The digital world can be a scary place filled with scammers and fraud. You can comfort them easily with photographic proof of your existence.
5. Involve the reader.
Involving your audience and engaging with them are crucial components to building a sustainable relationship with your potential customers. Customers love to engage in activities where they feel acknowledged. Therefore, do not limit your ‘About Us’ page to being all about you. Talk thoroughly and openly about your customers, what they mean to you, and how your services may benefit them.
6. Provide social proof.
Social proof, like testimonials and reviews, bring life to your ‘About Us’ page. This is an effective way for people to learn about what others say about your business and to further build trust. Validation from other individuals is a useful tool to peak the interest of potential customers.
7. Add a ‘Call to Action’ and include a contact link.
Remember, your bio should do what it is supposed to do: Convince potential customers to take action. Your ‘About Us’ page should not be limited to facts about your business; it should also encourage and persuade potential customers to reach out to you.
Start Creating With Us
Here at AAMP Agency , we want to help build a strong foundation for your business – starting with your website. Our team can help you create a compelling ‘About Us’ page, set up your online shop, keep up with your reviews, and so much more. If you want to learn more about how we can help, please contact us for a consultation.
In any business, credibility is needed to attract and retain customers. This is not a quick process; building credibility in the long term takes energy and requires a lot of time. For most entrepreneurs, credibility is a complex concept. With fraud easily running rampant in our digital world, it can sometimes seem like a daunting task to convince potential customers of your company’s trustworthiness.
Considering how saturated the adventure tourism industry is, establishing the credibility of your business is one surefire way to set yourself apart from your competitors. If you want to stand out, it is important to learn the basics of boosting the credibility of your business – starting with your website.
Let’s learn some simple ways to achieve credibility through your website.
How do you boost the credibility of your website?
1. Provide verifiable information.
Verifiable information is crucial in boosting your website’s professionalism and credibility. Here are a few easy ways to provide this kind of information on your website:
Choose a reputable domain
Place your company’s physical address/phone number somewhere noticeable and easy to find
If possible, include contact information for your team
Provide links to memberships and organizations your business is affiliated with
Try to include a Google Map on your contact page for your customers to see
2. Provide social proof.
A new business can oftentimes give customers “Purchasing Anxiety,” which may delay or even stop a purchase completely. It is imperative for a business to invest in providing customers with social proof as evidence of legitimacy.
Here are a couple simple ways to provide social proof:
Post your customer reviews and success stories. On your website, the presence of customer reviews and success stories serves as a piece of reliable information that can help convince customers your business is credible. This technique has also been proven to successfully and consistently convert leads into sales.
Have your adventure tourism services featured on noteworthy sites. Level up your game by getting your services featured on credible sites. This technique will not only boost your credibility but will also expand your reach.
3. Showcase your best.
If a potential customer receives any indication you are not their best option, they may back out and change their minds about booking through you. If you want to boost your website’s credibility, put your best foot forward and showcase your services only in the best light possible. Now is the time to show off your expertise. Highlight your best tours on the front of your website, and be sure to mention your years of experience, any recognition/awards your business has received, qualifications, and more.
4. Post trustworthy content.
Hire a professional copywriter to explain the details of your services in a clear and engaging manner. Before publishing any piece of content, make sure to proofread and double-check any text for errors. You should be consistent in updating content, and you must keep your word if you publish any claims or promises to your website. Misrepresentation of your services will surely tarnish the reputation of your business.
5. Communicate policies clearly.
It is important to state your policies in a way that is clear and easy for your customers to understand. Consider publishing your company’s privacy policy to enhance transparency. This will make customers feel safer and more inclined to work with you if they can see which data your company collects and how you plan to use it.
Start Your Journey With Us
Your website has the potential to be your number one driver of sales, so it is important to invest in making it look its best. If you want to learn more about growing your adventure tourism business by improving your website, reach out to AAMP Agency for a consultation.
Over the years, technology has taken drastic strides in helping entrepreneurs thrive in the digital world. Today, almost all businesses take advantage of sharing content online in order to promote their products or services.
However, quality content creation isn’t just purchasing expensive equipment and immediately getting results. Content creation is about finding the right audience for your product/service, engaging with your audience, and learning how to find the right content that will convert them into sales.
The tourism sector is one of the most saturated industries in business. With this, every entrepreneur must master creating the right content for their audience in order to stand out among their competitors.
Let’s take a more in depth look at how to create the best content for your audience.
1. Plan what you need to do.
In any activity, planning is the initial step to ensure success. When planning, always note what you need (e.g. equipment, subject, etc.), when to do it, and how to do it.
Some helpful questions to ask yourself during the planning stage:
Will this content target the right audience?
Will my subject promote organic growth for my business?
Who will benefit from this content?
What message do I want to convey in this content?
Which platform(s) will help me best relay my message?
2. Choose and prepare the right team for your work.
Some entrepreneurs mistakenly splurge on good equipment in hopes it’ll automatically give them the best results. However, a large portion of success comes more from having the right people on your team than the right equipment.
Investing in the right team plays a crucial role in creating good content. Prepare your team by being transparent about your expectations from them. Knowing your goals as a group will minimize mistakes and delays. Allow them to be themselves behind the work, but don’t forget to guide them too.
3. Learn more about your subject.
Whether you are going in for a photography or videography session, make sure to learn as much as you can about your subject before beginning. Once you determine which angle to best approach your subject and the best way to showcase your subject aesthetically, the details of the shoot will become easier to tackle.
Some helpful tips for capturing your content:
Capture candid moments. Candid moments highlight your tour/service in a genuine manner that audiences will respond to.
Include “emotional” content or content your audience can relate to in order to promote organic engagement.
Be meticulous with the details. Use the content that best highlights your subject’s uniqueness.
Incorporate rawness into your content. Raw content will give your tourism business more credibility.
Take more footage than you need. You’ll never know when you’ll need more options.
4. Shoot at the right time.
A big part of finding success in the adventure tourism industry is making your audience believe your service/experience is a must-see, tourist destination – so choosing the right time and weather conditions to shoot is critical.
When planning to create content, make sure the weather is stable and ideal. Also, try to make sure you have an even light source in front of your subject to prevent unflattering shadows.
5. Edit carefully.
Be meticulous in your editing, but try not to overdo it. While your content should look professional, the best content provides rawness and candor.
Choose to incorporate lively and engaging music into your videos to help make them easy to remember, or add a culturally relevant reference to your photos to help them break into trending hashtags.
Fun Tip: For professional videos, your music track should have a repetitive beat every 1 to 4 seconds for best results.
6. Review your content before publishing.
It would be in your best interest to always do a thorough review of your work before publishing. If real customers are in your content, be sure to have their written permission before distributing their image all over your marketing/social media channels. Be careful with your captions and choice of words. Remember, once your content is published, it will be open to criticism for everyone to judge.
7. Analyze feedback.
Once you finish publishing your content, you can immediately begin analyzing your feedback. This last step will help you determine how engaging your content was and how beneficial it ended up being for your image overall. As you learn to better interpret your results, you will become more aware of the elements you need to improve.
Start Creating With Us
Content strategy is best with the help of marketing experts. Setting goals, determining your target audience, and analyzing your competition is made easy with the help of a professional team of experienced digital marketers. The adventure tourism industry has a lot of potential for a budding business, and with AAMP Agency , we can ensure you’re receiving only the best, most reliable leads. Take your adventure tourism business to the next level, and schedule a consultation with us today!
